Latest in Tag: marketing Highlight

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Latest in Tag: marketing


Marketing when things change

Macro changes in the international business environment will affect marketing content, application, context and acceptance. One prime example of adjustment success and failure is the reunification of East (GDR) and West Germany. The lessons learned from that experience might help transform other places, such as in Iran and Cuba. Twenty-five years later, an entire generation …

Michael Czinkota

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