Michael Czinkota

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Latest by Michael Czinkota


Needed: a new national export policy 

The Donald Trump administration aims to lower imports in order to rebalance, after decades of neglecting economic relationships around the world. Doing so should not only be done by applying the stick of import reductions, but also by having as its second major claw of strength and refinement the principal tool of export promotion. Exports …

Michael Czinkota

A wall: constrain, protect, or lead

“God created the world, the rest was made in China,” sings Lourd de Veyra. The concern about the Asian factory has lingered for decades. Overlooked has been its gradual strategic transformation from imitator to integrator, or even innovator. Will China overtake the United States (US) and become the new no.1 economy of the world? This …

Michael Czinkota

Even old lambs come home to roost

    History may not repeat itself very often, but when parallels are witnessed, the effects can be major and gruesome. These are tough times for many. There is the ubiquitous occurrence of major terrorism, bringing insecurity to aeroplanes and airports, train stations, entertainment clubs, and schools. There is a growing wealth concentration for a …

Michael Czinkota

New rules of engagement: understanding TPP and TTIP

Since its founding in 1948, the World Trade Organisation (WTO) and its precursor have remained quite tightly targeted on trade and investment. With its particular focus on tariff reductions and trade negotiations, it has served as the pre-eminent glorious knight battling on behalf of consumers. However, all that changed in the past two decades. Success …

Michael Czinkota

Of change, business, and governments

Some decades ago, Bill Gates of Microsoft, during a visit to Georgetown University, pronounced that there was no need for his company to have a Washington office. Oh ye of little faith—today the firm has “seen the light” and supports a major operation in Washington, D.C. In order to learn we must understand the context …

Michael Czinkota

Does the WTO still contribute to World Trade?

In 1948, after years of negotiations, more than 50 nations signed the Havana Charter to create the International Trade Organization (ITO). But in the 1950s, President Truman decided not to resubmit the ITO charter to Congress for ratification due to perceived threats to national sovereignty and the danger of too much ITO intervention in markets. …

Michael Czinkota

Marketing when things change

Macro changes in the international business environment will affect marketing content, application, context and acceptance. One prime example of adjustment success and failure is the reunification of East (GDR) and West Germany. The lessons learned from that experience might help transform other places, such as in Iran and Cuba. Twenty-five years later, an entire generation …

Michael Czinkota

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