Contact Credit, authorised and regulated by the Financial Regulatory Authority (FRA), has announced its marketing and digital transformation strategy, and innovative rebranding.
In a Monday press statement, the company also announced the launch of its revamped interactive website and the restructuring of its portfolio of products and services.
The move is in line with the government’s initiatives to boost financial technology (fintech) and financial inclusion across the country. Contact is the first licensed consumer finance company in Egypt, and a subsidiary of Sarwa Capital Holding for Financial Investments SAE.
Contact’s eight customer-centric products include auto credit (passenger and commercial vehicles), consumer goods financing, insurance brokerage, home finishing, and mortgage financing, placing consumer needs at the forefront of their strategy. Additionally, the company provides commercial finance through its leasing and factoring services.
Saeed Zaatar, CEO of Sarwa Capital, shared the company’s vision, saying, “Our customer-centric approach and adoption of digital transformation is the essence of our strategy and vision.”
He added, “Disrupting the industry with comprehensive solutions that are packaged with the customers’ needs in mind and offering this to them through multiple digital touch-points means that we are there throughout their financing journey.”
Yasmina Fahmy, Group GM – Marketing & Digital Transformation, said, “Digital transformation is the cornerstone of today’s economy, and digital tools and connectivity are essential in helping businesses and people today more than ever in sight of the current circumstances.”
She also said, “Adopting digital transformation, elevating the industry, while opening new financial horizons for customers to realise their ambitions were the motivators behind the rebranding of our products.”
With access to over 2,500 points of sale covering car dealers, shopping merchants, and sports clubs, Contact has successfully been able to serve its customers nationwide with 24 branches across Egypt.
The company has innovatively renovated its products’ brands and website design, to better present its financial services, improve communication, and bolster customer satisfaction and consumerism, further contributing to the growth of the Egyptian economy.
“Contact has been operating for the past 20 years, and being the first licensed financing company, it was important for us to be even closer to our customers providing them with all-inclusive packages where we can finance their needs for a car, a home, an insurance policy, their business or even their shopping,” Zaatar added.
Fahmy said that the company wanted to make sure that it expanded its reach to as many beneficiaries as possible. This would ensure they are provided with a channel for one-stop financing, where the website houses all Contact products under one umbrella, optimised for a seamless user experience.
Commenting on the company’s digital disruption, she added that the customer is supported by a live chatbot that assists individuals through their experience.