Egypt’s participation in MIPIM, the world’s leading real estate market event, is an important marketing opportunity for the urban renaissance that Egypt is experiencing and a strong supporter of the country’s efforts in exporting property.
MIPIM is a 4-day real estate exhibition, conference, and networking event gathering 26,800 international property professionals, in Cannes, France. The exhibition is one of the largest real estate exhibitions in Europe and the world, with more than 50 countries participating in it, and more than 1,000 real estate projects. Besides, more than 5,000 investors, investment funds, and major real estate funds also participate in it.
Furthermore, the exhibition includes more than 1,300 decision-makers from different countries, which helps sign several agreements in the field of real estate investment, in addition to the largest banks in the world, and the largest companies specialized in real estate investment.
The four-day event attracts the most influential players from all sectors of the international real estate industry and provides the opportunity to present companies, projects and investment opportunities available to thousands of industry professionals.
The Egyptian participation in the current edition of the exhibition aims to promote and introduce the national projects that Egypt is currently developing, and to provide more investment opportunities and present them to foreign and Arab investors, in order to attract new investments for the local real estate sector. It is the locomotive of development and the main contributor to local products. Around 10 companies from the largest real estate developers in Egypt are participating in MIPIM with a distinguished group of residential and administrative projects as well as hotel and coastal projects.
Administrative Capital for Urban Development (ACUD) company also participates for the first time in the MIPIM exhibition, which is held annually in Cannes, France, in the presence of Khaled Abbas, Chairman and Managing Director of ACUD.
The Egyptian pavilion will focus on showcasing projects in the Central Business District at New Administrative Capital (NAC), the new Garden City neighborhood, as well as the Central Parks – Green River, in the NAC. Egypt’s participation in this exhibition is also to enhance promotion and marketing efforts for projects in the New Alamein City, such as the beach towers area. , Latin neighborhood, and Heritage City, as well as offering investment opportunities in a number of New Mansoura City projects.
Besides, presenting efforts to develop the existing areas in the ancient cities, as well as promoting projects of cities located within the scope of Greater Cairo, such as the project to develop the Sour Magra Al-Oyoun area and Mamsha Ahl Misr.
With its participation in the exhibition, ACUD seeks to achieve a quantum leap in promoting the NAC and attracting foreign investments, while presenting available opportunities and supporting real estate development companies operating in the city in the process of exporting real estate.
Besides, the real estate companies’ participation in the event aims to showcase their developments, namely GV Investment Group, which participates for the successive second year, to present its industrial city of Tarboul. The city is one of the most attractive investment destinations in the Middle East and North Africa (MENA) region because of its advantages that represent a model of intelligent industrial cities with a focus on sustainable manufacturing in line with the principles of the fourth industrial revolution. The city was designed to combine manufacturing, housing, and green, innovative and sustainable infrastructure.
For its part, Mountain View announced its debut in the Saudi market through a successful partner, namely rejoining forces with Sisban, a leading Saudi investment holding with global subsidiaries in various sectors including the commercial industry during its participation in MIPIM. Through the partnership, Mountain View aims to expand its innovative concepts and fulfill market demands. This is considered the second time Mountain View and Sisban join forces, the two entities partnered back in 2015 in the inauguration of Mountain View iCity, the first human-centric pedestrian city, and are partnering again to launch a new retail experience in KSA.
Similarly, Tatweer Misr has signed a memorandum of understanding with Saudi ministries to discuss investment opportunities in the Kingdom during its participation in MIPIM.
Moreover, Misr Italia Properties (MIP) participates for the first time in MIPIM to showcase investment opportunities highlighting Misr Italia Properties’ diverse portfolio of projects; including hospitality, residential, and commercial components spanning an area of 7.1 million square meters with total investments of $3.5bn.