Egyptian actor Ahmed Malek is taking on a bold new cinematic experience with “EgyBest”, a film that has generated significant public attention since its announcement due to its connection to the world of digital platforms and a story inspired by real events that resonated with audiences for years.
In this interview, Malek speaks about the film’s relevance to his generation, the challenges of portraying a story rooted in reality, the importance of teamwork in shaping the project, and his broader vision for the future of young talent in Egyptian cinema and television.
How would you describe “EgyBest” and its connection to your generation?
The film represents an entire generation of young people; how we think, how we see reality, and how we experience the world around us. What makes it especially unique is that it is a fully youthful experience in every aspect, from the writing and production to the cast and direction.
Betting on young talent in this film has been incredibly rewarding, and it proves that we are capable of telling our own stories through works that genuinely reflect who we are.
What attracted you to this story in particular?
The film is inspired by real events connected to the famous EgyBest website, but it does not approach the story in a purely documentary style. Instead, it blends reality with fiction.
As a young person myself, I feel that we are finally telling stories that resemble us, and that is what gives the project its authenticity and relatability. The film honestly explores the world of digital platforms and the issue of intellectual property rights, which is what initially captured public attention.
Did you feel pressure or face major challenges knowing the film is based on true events?
Of course there was pressure, but it was also motivating. We are dealing with a story that many people already know, so it was important to focus on the human and dramatic dimensions in order to create a genuine artistic experience rather than simply documenting events.
The film strongly highlights teamwork. What was the atmosphere like among the cast and crew?
Collaboration is the film’s greatest strength. Artistic work is never built on individual effort alone; it is always the result of collective teamwork.
The harmony between all the different elements helped create a unique experience that combines realism with a contemporary artistic vision. I was also very happy to work with Salma Abu Deif. She is a hardworking actress who truly loves her craft, and working with her is always enjoyable.
How do you view actor Essam Omar’s role as a producer on the project?
Our generation of young artists genuinely cares about the industry and strongly believes that its growth and continuity depend on active participation.
Essam Omar is an artist with a clear vision and message, which is why his involvement in the project came from his deep belief in the experience and his trust in it.
How do you see your generation’s role in cinema and television today?
Our generation has successfully established itself and expressed its concerns and issues through both cinema and television.
The emergence of young actors has also been accompanied by a new wave of young writers and directors, which proves that this generation possesses genuine talent across all artistic fields. Without the opportunities given to young people, many of these talents would never have emerged or connected so strongly with audiences.
Is there a part of your own personality in the character you play?
Yes, a large part of me exists within the character, particularly in terms of ambition, determination, and the desire to build something meaningful from nothing.
These feelings are very close to me personally, and perhaps that is what allowed me to portray the character with honesty.
How did you see your recent series “Sawa Sawa”?
Thankfully, the series achieved strong success, and audience reactions were overwhelmingly positive. I always strive to take part in projects that leave a genuine impact on viewers.
Finally, what message would you like to share with audiences?
“EgyBest” is not simply a film about a digital platform; it is the story of a generation that dreams, struggles, and challenges traditional rules.
I truly hope the film receives the response that reflects the tremendous effort every member of the team invested in it.
