Sales of smartphones with AMOLED panels will surpass 600m units globally by the end of 2020 with an annual growth of 46%, Counterpoint Research said.
According to the report, the growth will be coming from the diffusion of AMOLED into mid-tier price bands, driven by Chinese brands like Huawei, Vivo, OPPO, Realme, and Xiaomi, as they seek to differentiate their offerings.
Smartphone companies have put in a lot of effort in pushing users to upgrade their smartphones.
In addition, notable efforts in the supply chain were made to reduce the screen-to-phone ratio and increase the refresh rate, in addition to developing “Drill Camera – Pop-ups,” an innovative design that allows developers to drill into the LCD screen and place a pop-up camera.
The report added that these innovations led to AMOLED growth, as technology is best suited to benefit from these trends due to superior image quality, low energy consumption, and flexible form factors.
Samsung’s market dominance continues
According to the report, Samsung has been the top provider of smartphones globally, accounting for 45% of total AMOLED smartphone sales in 2019, followed by Apple with 16% share and OPPO with 11% share.
All the leading brands have launched their flagships in 2019 with AMOLED panels. But Chinese players led by Huawei, OPPO, Vivo, and Xiaomi have now adopted OLED panels in their mid-tier portfolios ($300-$500) to differentiate their products. This is probably one of the main reasons for the growth of AMOLED smartphones.
In the future, it is expected that these brands will reduce the price of AMOLED panels to less than $200 in 2020.
Apple is likely to go into the entire OLED portfolio in its next launch. These factors will lead to the growth of AMOLED smartphones in 2020.