Platform Leaders gearing up to launch ‘Homes’ for real estate in Egypt

Daily News Egypt
4 Min Read

The American company Platform Leaders is currently holding intensive discussions and meetings with local experts and market players in order to begin actual operation of the first specialized online real estate platform in Egypt. Platform Leaders is specialized in the development of tech solutions as a service in the field of real estate sales and financial technology.

The new platform will include all the syndicated information related to the real estate projects, investment areas, and opportunities in all new cities and other existing cities. Accordingly, the platform is considered a reliable reference for all those wishing to invest and buy properties in Egypt.

In a press statement, Chairperson and Founder of Platform Leaders Ahmed Elbatrawy said that the main and ultimate goal behind launching this platform is to support property exporting operations, compliments with the government of Egypt’s initiative to attract foreign investments in the sector.

Elbatrawy pointed out that Egypt enjoys promising and attractive investment opportunities in a large number of vital cities and regions, but it lacks the availability of accurate and documented information about the projects and the process of acquisition, which in turn wastes billions of dollars of potential FDIs. 

Elbatrawy added that this project is considered of nationwide interest and will generate immediate returns for the state through integrating different players of the real estate marketing and sales and those in charge of the real estate sector in the fiscal system. These financial resources represented the proper tracking of the sales and the movement of the real estate wealth and hence a better tracking of taxes and fees emerging during the process.

He pointed out that the platform named “Homes” is considered the first and the largest online platform specialized in Egypt to list all the current real estate projects with a different international approach, assigning an initial investment of EGP 150m for the kick start of the project. 

Elbatrawy elaborated that the biggest obstacle that hinders the presence of the Egyptian real estate market on the global map and impedes property export is the scarcity of accurate information of interest to investors and developers which helps in making the investment decision in a successful manner.

“Platform Leaders’ strategy in Egypt is based on years of experience in the real estate market of the United States of America extending for more than 30 years. Moreover, the success of its experience in the USA encouraged Platform Leaders to consider expanding and establishing branches for the company,” he elaborated. “The first targeted market is Egypt, given the remarkable transformation in the local sector. Also, let’s not forget the global digital transformation wave in the different business sectors which have recently hit the Egyptian consumer, especially in light of the Egyptian state’s adoption of digital transformation in all formal and informal state bodies and institutions.”

He disclosed: “The platform will allow access to education and training material for marketers and realtors on the platform and qualify them with the most essential skills to ensure the proper deal closing. Besides, it will listen to customers through continuous surveys evaluating the technology and the realtors to ensure the optimal service quality and the proper scaling of the system based on customers’ wishes and the company’s expansion goals.

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