Nestlé becomes first to sell groceries online through

Adel M. Fakhry
1 Min Read
Nestlé doubled local work force from 3,200 to 6,300 employees: CEO (AFP Photo)

Nestlé Egypt has partnered with online retailer to sell its food and beverage products through the internet starting 13 June, becoming the first company to sell grocery products online.

Nestlé will be selling a wide range of products, in addition to exclusive products only available on


The venture represents’s first step into the e-grocery market. According to research conducted by Nielsen, 55% of those surveyed are willing to start ordering grocery products online.
Omar El-Sahy, general manager of–Egypt, said that partnering with Nestlé will provide them with the opportunity to enter a market where 35.6% of household budgets are spent on groceries.

Through such a partnership, consumers will also be “only a few clicks” away from buying their grocery products online, making it possible for Nestlé to reach “all Egyptians,” said consumer communication & e-business manager of Nestlé  Mohammed Abo El-Fotouh.

El-Sahy added that such partnerships will be one of the pillars that’s success will be built on.

Both Nestlé and have prioritised e-commerce in order to take advantage of this new niche in the Egyptian market.



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