The year of 2016 will witness a new marketing plan in the Egyptian market to increase the sales of juice and dairy products, managing director of the international company for industrial and agricultural products Beyti Mohamed Badran said.
The new marketing plan depends on direct connection with consumers and their opinions about the company’s products to determine the extent of their satisfaction and allow them to write immediately communication suggestions to the company.
Beyti is an Egyptian joint stock company established according to the guarantees and investment incentives law no. 8 of 1997, with authorised capital of EGP 3.1bn and paid-up capital of EGP 966.5m.
In 2009, AlMarai acquired Beyti from founding contributors and in the same year, both AlMarai and Pepsi signed a partnership contract. Dairy and Juice International Limited Company – Egypt, owned by the joint alliance between AlMarai and PepsiCo, owns 100% of Beyti’s shares. Beyti achieved a growth rate of 30% in the same year the acquisition deal was made.
“We have developed our expansion strategy to increase our share in the Egyptian market by increasing the factories’ production capacity and by offering the largest amount possible of Beyti Tropicana juices”, Badran said.
Beyti Tropicana has thus far managed to implement the method of direct dealing with customers in more than 177 locations in Cairo, according to Badran and that the campaign carried out close activities with customers in a large number of shopping malls and commercial brand gatherings.