Diamond Motors–Mitsubishi Motors Egypt has partnered with automotive marketplace Eltawkeel.com, making Mitsubishi’s new vehicle lineup available for online purchase through the platform as part of efforts to expand digital sales channels in the Egyptian market.
The partnership allows customers to browse Mitsubishi models available in Egypt, compare different trims, review official specifications and prices, and complete the purchasing process online through Eltawkeel.com. Final delivery and related procedures will continue to be handled by Diamond Motors, the exclusive distributor of Mitsubishi Motors in Egypt.
The move comes as automotive companies and authorized distributors in Egypt increasingly adopt digital platforms to enhance customer access and provide additional channels for vehicle sales alongside traditional dealership networks.
Mahmoud Ezzab, General Manager of Diamond Motors–Mitsubishi Motors Egypt, said the partnership represents a step toward improving the customer experience by simplifying the vehicle purchasing process through digital solutions.
“Our partnership with Eltawkeel.com marks an important step toward providing Mitsubishi customers in Egypt with a more integrated online vehicle purchasing experience through a digital ecosystem that brings together different stages of the customer journey,” Ezzab said.
He added that the collaboration reflects Mitsubishi Motors Egypt’s commitment to meeting customers’ evolving expectations for greater convenience, transparency, and efficiency while benefiting from digital solutions that facilitate the online purchase of new vehicles.
Ali Shaaban, Founder of Eltawkeel.com, said the partnership strengthens the platform’s cooperation with authorized automotive distributors in Egypt and supports its efforts to develop a digital marketplace for new vehicles.
“The addition of Diamond Motors–Mitsubishi Motors Egypt reinforces our strategy of expanding partnerships with official distributors and building a comprehensive digital ecosystem for purchasing new vehicles,” Shaaban said.
He added that Eltawkeel.com aims to provide customers with a smoother and more transparent purchasing journey by integrating vehicle search, comparison, financing, insurance, and other related services within a single digital platform.
Eltawkeel.com is a digital marketplace for new vehicles in Egypt that enables customers to explore, compare, and purchase cars online while accessing financing and insurance services through one platform.
The partnership reflects the continued digital transformation of Egypt’s automotive sector, as manufacturers and distributors seek to provide consumers with more flexible ways to access official vehicle information and complete purchase procedures online.
