Torasna for Heritage Development and Management and Brassbell Hospitality Group have formed an alliance to jointly pursue heritage-led hospitality developments across Egypt, positioning adaptive reuse as a scalable response to the country’s record tourism growth and expanding lodging capacity.
The alliance comes at a pivotal moment for Egypt’s tourism sector. Visitor arrivals reached an all-time high of 19 million in 2025, while national policy targets a doubling of lodging capacity—currently estimated at around 220,000 room keys—to support the goal of welcoming 30 million tourists annually by 2030.
The partnership combines Torasna’s expertise in heritage-driven development and adaptive reuse with Brassbell’s hospitality development and operational capabilities. Together, the two companies aim to unlock the cultural, experiential, and economic potential of historically and culturally significant properties, while ensuring long-term commercial sustainability.
Ahmed Shaboury, Chairperson and CEO of Torasna, said: “Egypt is entering a defining phase for tourism, and heritage-led hospitality has a critical role to play in shaping its next chapter. Through this collaboration with Brassbell, we aim to transform cultural properties into living destinations that generate long-term economic and social value.”
Ahmed Ibrahim, Chairperson and CEO of Brassbell Hospitality Group, said the evolution of Egypt’s tourism sector requires a stronger focus on distinctive and sustainable destinations. “Heritage-led assets, when thoughtfully developed and professionally operated, can contribute meaningfully to the country’s hospitality and tourism landscape,” he said.
The two parties emphasised that the alliance provides a flexible framework for alignment on vision, values, and strategic intent, while allowing individual opportunities to be structured on a project-by-project basis.
