STARZPLAY, one of the top three subscription video-on-demand (SVOD) services in the Middle East and North Africa (MENA) region, today announced a strategic partnership with TPAY, a leading payments provider in the META region.
The partnership will enable STARZPLAY customers to make their subscription payments using their mobile phone numbers. This will provide a more convenient and seamless payment experience for customers, and will help STARZPLAY to reach a wider audience in the MENA region.
Under the terms of the partnership, TPAY will enable STARZPLAY to accept subscription payments from 9 million viewers via Direct Carrier Billing (DCB). DCB is a popular payment method in the MENA region, and it allows customers to pay for goods and services using their mobile phone credit.
The partnership will commence with Orange Tunisia, followed by Sudatel Sudan and Chinguitel Mauritania. STARZPLAY and TPAY plan to expand the partnership to other countries in the region in the future.
“Partnering with STARZPLAY strengthens our position as the region’s preferred payment processing partner of choice for merchants, especially those in the streaming vertical and beyond,” said Işık Uman, TPAY Group CEO. “We are proud to have built a platform that can eliminate all the complexity of cross-border settlement.”
“We are excited to announce our partnership with TPAY which will enable us to instantly deliver our premium content to all entertainment and sports fans across the MENA region,” said Raghida Abou-Fadel, Senior VP of Sales & Business Development at STARZPLAY. “By teaming up with TPAY, we can ensure a seamless and secure payment experience for our customers while continuing to expand our footprint in the region.”
The Middle East Media and Entertainment industry is expected to grow at a CAGR of 9.4% during the forecast period, 2023-2028. The market size is predicted to grow from $39.05bn in 2023 to $61.2bn by 2028.
This partnership is a significant development for the MENA media and entertainment industry, and it will help to drive further growth in the region.
