Talaat Moustafa Group (TMG) is emerging as the leading force in Egypt’s North Coast real estate market, not only in terms of sales performance but also through exceptional construction progress at its flagship SouthMED development, according to a recent report by The Board Consulting.
The report highlighted that competition among developers in Egypt’s North Coast has evolved beyond sales figures, with construction progress, delivery timelines, and execution capabilities becoming increasingly decisive factors for buyers and investors. Customers are now placing greater emphasis on visible on-site development and developers’ ability to meet promised delivery schedules.
Against this backdrop, SouthMED has been cited as one of the market’s strongest examples of execution efficiency. The report noted that TMG has already completed the concrete works for the project’s first phase, while targeting the commencement of initial unit deliveries in 2028, underscoring the project’s implementation capacity and commitment to timelines.
Spanning approximately 5,500 feddans in El Dabaa, SouthMED is one of the largest mixed-use tourism and residential developments currently under construction on Egypt’s North Coast. The project boasts an 8-kilometre Mediterranean beachfront and has been designed as an integrated coastal destination combining residential, hospitality, leisure, and commercial components.
The master plan includes a diverse range of real estate products, including chalets, apartments, townhouses, twin houses, standalone villas, hospitality-branded residences, and hotel units. The development also features a number of major attractions designed to position it among the region’s premier coastal destinations.
According to the report, SouthMED will include an international marina and yacht club, a Four Seasons hotel and branded residences, a world-class golf course and golf club, a global wellness and healthcare centre, luxury five-star hotels, boutique hospitality offerings, an international entertainment district, and a large-scale commercial centre. The development will also feature more than 107 kilometres of swimmable lagoons and a collection of gated residential communities.
One of the project’s distinguishing characteristics is its urban planning approach, which incorporates elevation differences of up to 60 metres, allowing for extensive sea views across large portions of the development.
The report further highlighted the strong commercial performance achieved by SouthMED. Talaat Moustafa Group accounted for approximately 38% of total North Coast sales during 2024 and 2025, in a market that generated around EGP 1.2 trillion in sales over the two-year period.
TMG also ranked as Egypt’s highest-selling real estate developer in 2025, recording total sales of EGP 130 billion, driven largely by demand for SouthMED and the project’s broad investment and tourism appeal.
The report identified TMG’s flexible financing programme as another key success factor. The company offers booking down payments starting from just 1.5%, with repayment periods extending up to 15 years, significantly reducing initial financial commitments for buyers.
Based on figures cited in the report, sea-view chalets with an area of 97 square metres start at EGP 12 million, with down payments beginning at approximately EGP 212,000 and quarterly instalments of around EGP 63,900.
Sea-view twin houses measuring 231 square metres start from EGP 41.5 million, requiring a down payment of approximately EGP 712,000 and quarterly payments of EGP 213,000.
Four-bedroom villas with built-up areas of 329 square metres start from EGP 59.7 million, with down payments of around EGP 1.12 million and quarterly instalments estimated at EGP 337,000.
For premium beachfront villas, the project offers units reaching 501 square metres, with prices starting from EGP 91.2 million. These units require down payments of approximately EGP 1.79 million and quarterly instalments of about EGP 539,000.
The report concluded that the combination of rapid construction progress, large-scale master planning, and highly flexible financing has reinforced SouthMED’s position as one of Egypt’s most significant tourism and real estate developments, while strengthening Talaat Moustafa Group’s leadership in the North Coast market.
The report also noted that TMG is preparing to expand the project’s hospitality offering through the launch of Four Seasons branded residences, leveraging its growing expertise in luxury hospitality and supporting the transformation of Egypt’s North Coast into an internationally recognised tourism and real estate investment destination.
As the coastal real estate market enters a new phase where execution rates and delivery commitments are becoming key competitive differentiators, SouthMED stands out as one of the clearest examples of successful large-scale development in Egypt today.
