Madinet Masr and its CEO receive awards from prestigious institutions for pioneering impact in Egyptian real estate market

Daily News Egypt
4 Min Read

Madinet Masr, a leading Egyptian urban developer, capped off a stellar 2023 with record-breaking sales and a string of prestigious awards, solidifying its position among the country’s top players. The company’s remarkable achievements were fueled by its innovative offerings, strong financial performance, and the visionary leadership of CEO Abdallah Sallam.

One of the key drivers to this recognition is the company’s extensive expertise, vast growth and solid financial results in 2023, witnessing record-breaking sales in 2023.

Abdallah Sallam, President and CEO of Madinet Masr
Abdallah Sallam, President and CEO of Madinet Masr

Due to the diligent efforts of team work under the leadership of Abdallah Sallam, President and CEO of Madinet Masr as well as the most innovative offerings and solutions introduced throughout the year, Madinet Masr was listed by Forbes Middle East Magazine as one of Egypt’s Top 50 Listed Companies in 2023, based on the financial information and data of companies listed on the EGX for market value, sales, total assets, and net profits.

The company was also recognized as “Best Performing Real Estate Company in Egypt 2023” by Global Business Magazine, “Best Performing Real Estate Company 2023” from World Business Outlook, and “Best Investor Relations in Real Estate for Egypt 2023” by The Global Economics Awards. Additionally, the company was recognized as “Fastest Growing Real Estate Company 2023” by International Business Magazine along with other awards from Brands and Business Magazine and other recognitions from local publications including Daily News Egypt and Amwal Al Ghad magazine’s “Top 100 Companies” award.

Stemming from its pioneering role in providing innovative solutions to address its diversified customers’ needs as well as overcoming the obstacles of investment and ownership of real estate, Madinet Masr launched through its innovative arm, Madinet Masr Innovation Labs, its first digital platform “Touba” to revolutionize the concept of purchasing and investing in the Egyptian real estate market through various flexible payment plans to cater to its customer’s needs and aspirations. 

In terms of innovation, Madinet Masr heavily invested in youth ideas to highlight their creativity which qualified the company to be acknowledged as the “Most Innovative Urban Developer in Egypt in 2023” by the Global Brand Magazine, in addition to the “Most Innovative Real Estate Company in Egypt for 2023” from World Economic Magazine.

In the realm of leadership, Eng. Abdallah Sallam was recognized as the “Real Estate CEO of the Year 2023” by World Business Outlook, and “Best Emerging CEO in Real Estate Industry 2023” by The Global Economics Magazine.

Abdallah Sallam, Madinet Masr’s President and CEO, said, “We take pride in being acknowledged by these institutions, which reflects the tireless efforts of our team to achieve outstanding results. These awards demonstrate Madinet Masr’s leadership in the Egyptian real estate market and inspire us to continue our growth strategy locally and regionally, capitalizing on our long and successful track record of over 64 years in the real estate sector.” 

The nomination and award selection process involved a high-level judging panel of experts across various sectors and fields, including real estate. The criteria for selection took into consideration several factors, primarily innovation in the relevant sector, workforce and leadership skills, market value, strategic plans, potential global growth opportunities, and achievements, in addition to their effective implementation of sustainability and governance strategies.

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