Baseeta recently launched a platform specialized in consumer financing, with the aim of empowering Egyptian patients by providing specialized financing solutions that allow them to obtain health care services at economical prices and commensurate with their health needs and financial capabilities.
Baseeta will allow patients to pay the value of medical services in installments, compared to traditional methods of paying fees and costs for these services, which were done in full and in advance in one payment. Baseeta is managed by Medhat Khalil, the Chairperson of Raya Holding.
Commenting on the launch of the new start-up, Ayman Seoudi, CEO of Simple Digital Solutions, said that there is a great momentum and steady growth in the demand for innovative financial and health technology solutions, in addition to many valuable opportunities and a large market demand for this type of service. In the Egyptian market, which is a strong and continuous demand.
Baseeta Financial Solutions was established with the aim of dealing with the inability of a wide segment of Egyptian society to obtain health care services, especially for low- and middle-income citizens across the country. Baseeta solutions provide an easy-to-use digital platform for this category, so that they can benefit from installment programs for treatment and medical services through our network.”
Medhat Khalil said that there is a very large segment of Egyptians who do not have the capabilities and financial resources to obtain important medical services and interventions to take care of their health, due to the high costs of receiving treatment in addition to the weakness or absence of medical insurance that covers them.
Khalil added that the company seeks to bridge the financing gap in the healthcare sector in Egypt, by launching Baseeta.
The system of joining Baseeta platform in order to obtain its services depends on an easy technological procedure through which various offers are presented to distribute risks in order to ensure the highest levels of compatibility in achieving the interests of lenders and patients dealing through this platform.
For his part, Mohamed Moharram, a non-executive board member of the “Baseeta” platform for digital solutions, said that the aim of the platform is to facilitate citizens’ access to health care services through financing programs offered by the simple network, which will increase citizens’ demand for health care institutions and facilities in the Egyptian market.
Through its recent investment in Baseeta Digital Solutions, Elevate seeks to bridge the current gap in healthcare services by providing consumers with affordable and practical healthcare solutions that include a package of alternatives and financing programs tailored to their needs.