City Edge Developments signed a contract with Al-Arabia Cinema for Production and Distribution on Sundya to manage and operate the cinema complex in Heritage City in New Alamein.
This comes as part of the Egyptian government’s plan to develop an entertainment hub in New Alamein.
The agreement was signed at the Ministry of Housing, Utilities, and Urban Communities headquarter between CEO of City Edge Developments Mohamed Al-Dahan and iconic media figure, Esaad Younes — Chairperson of Al-Arabia Cinema for Production and Distribution.
In accordance with the partnership, the cinema complex will be ready to receive pioneers and cinema lovers as of the summer of 2023 and will boast state-of-the-art entertainment systems that will be used to provide an exceptional entertainment experience for an ultimate enjoyable cinema experience for the latest Arabic and International movies.
Al-Dahan stated that the company is working to implement the strategy of the Ministry of Housing — which was represented by the New Urban Communities Authority (NUCA) — to transform New Alamein into a destination that Egyptians can visit all-year-round and not only during the summer period.
He stressed that the agreement with Al-Arabia Cinema for Production and Distribution comes as part of a plan to develop an entertainment hub in the city as well as hospitality, educational, and medical services.
Moreover, the NUCA is establishing various industrial and agricultural services that will enable the city to function all year long and have New Alamein become a multipurpose and fully developed city for all residents.
For her part, Younes noted that the partnership adds to the company’s record of outstanding and exemplary success through the various cinemas it operates in several key and strategic locations.
She added that this project is considered one of the most important touristic attractions, due to the developments the North Coast is witnessing to turn it into an all-year-round destination with a thriving touristic appeal rather than just a summer retreat.
New Alamein is a fourth-generation city that offer commercial and residential units.
City Edge Developments is always keen to support art and culture by providing many services, such as cinemas, to present Egyptian culture and entertainment to people of all ages from all over the country and the world.