With the theme of ‘Rethinking Tourism’, 2022’s World Tourism Day will focus this year on re-imagining the sector’s growth, both in terms of size and relevance.
The Republic of Indonesia will be hosting this year’s edition on 27 September, though all UNWTO member states, as well as non-members and stakeholders from across the private sector, are being invited to host their own celebrations to promote the day and its central theme.
“The potential of tourism is enormous, and we have a shared responsibility to make sure it is fully realised. On World Tourism Day 2022, the UNWTO calls on everyone, from tourism workers to tourists themselves, as well as small businesses, large corporations, and governments to reflect and rethink what we do and how we do it,” said UNWTO Secretary-General Zurab Pololikashvili.
World Tourism Day has been held on 27 September each year since 1980. The date marks the anniversary of the adoption of the Statutes of the Organisation in 1970, paving the way for the establishment of the UNWTO five years later.