Ahmed Amin, CEO and founder of the Manzzeli online electronic commerce (e-commerce) platform focusing on furniture and home accessories, said that the platform was launched in 2016 with the aim of transferring the traditional furniture trade online.
Its penetration into online furniture sales proved very popular, especially among category A users. However, with the spread of the novel coronavirus (COVID-19) pandemic, the demand for buying furniture and home accessories across the platform has increased significantly. It increased to the extent that it began to attract the interests of the middle classes as well.
During an online press conference, Amin added that Manzzeli is the first hybrid Egyptian platform that combines electronic marketing and traditional marketing.
It specialises in the field of furniture and home accessories, and offers distinct products that suit all tastes and all categories of customers.
He explained that the company launched hybrid marketing solutions to digitally transform the Egyptian customer’s shopping experience, by opening the first design studio. This aims to help the user design and order the product themselves.
Amin said that over the past 18 months, the platform’s requests have multiplied five times, and that they aim to increase it 40 times over the next five years. He noted that the market value of Manzzeli has increased 15 times over the past two years.
Amin revealed the availability of more than 15,000 different products on the platform divided into six categories, with two new categories to be launched during 2021.
The platform allows payments in several ways, including payment on receipt or via credit card, and allows instalments for its products in partnership with a number of financial agencies and banks.
In the first half (H1) of 2021, the demand for instalment services increased fivefold compared to H2 of 2020, Amin noted, as the platform introduced new financial partners.
Manzzeli is aiming to launch a 12-month dedicated training academy with the aim of setting a framework and standard for studio and furniture designs. It is currently organising an annual fair as an offline marketplace event for authorized suppliers and other partners.
According to Amin, the company plans to start exporting its products to Arab countries in 2024, by establishing its own production line for household products and furniture.
