Over the past years, Huawei has been developing the camera system in all categories of smartphones it designs, with the medium phone segment taking a big part of this development.
The development is seen in the latest Huawei phones, the Nova 3 series, which is the first mid-range phone with front facing camera that is AI-enabled. The series was launched in the middle of last month.
Similarly, Huawei’s Mate 10 Lite phone late last year was also the first phone in its category with four cameras and an affordable price.
In addition, the Huawei P20 Lite phone offers an exceptional photographic experience for the first time in the category of mid-range phones through sophisticated visual effects such as Light Fusion, which adapts to the ideal screen lighting amid poor lighting to improve the quality and brightness of selfies.
The vice president of Huawei in Egypt, Keith Lee, said they are investing tremendous resources in the R&D sector, which has achieved unprecedented success in the global markets by offering a variety of innovative and sophisticated smartphones that suit all their customers. “We are offering the latest technology, not only in the middle high-end phone category, but also in providing high-end specifications in mid-range phones,” he added.
Lee noted that mid-range phones account for a large part of the Egyptian market, given the changes in the consumption pattern. “We offer mid-range phones with advanced features that are not only compatible, but also compete with high-end phones at an affordable price that matches the budget of the buyers,” he said, adding, “This is what the Egyptian market will see in the next few years through the launch of the new Nova 3 series of phones, which provide a seamless sell photographic experience that has not been seen in the middle class before, and provide the chain with many advanced capabilities that match the advantages of the flagships,” he stated.
Huawei has been successful in the past and continues to enhance its chances of reaching a large segment of users who are looking for affordable but high-end smartphones to ensure the best value for users.