Japan Tobacco International (JTI) announced on Sunday launching its new product Camel in the Egyptian market.
The launch of the new brand is the culmination of ongoing cooperation at both local and international levels between Japan Tobacco International (JTI) and Eastern Company through the manufacturing contract signed between both companies in 2014, JTI said in a press release.
“The launch of Camel is an important step in growing our consumer base as well as expanding the products we’re introducing to different segments at various prices to satisfy all adult smokers,” said Ayman Al-Abbasi, chairperson of Japan Tobacco International in Egypt.
“This new product closely aligns with JTI’s strategic plan to expand our investments in Egypt, reflecting our confidence in the promising opportunities offered by the Egyptian market,” Al-Abbasi added.
The product launch aligns with JTI’s ambitious plans to increase investment in the Egyptian market following positive results in 2017 and its position as the fastest growing cigarette company of that year.
The company has a new production line that includes the latest cutting-edge technology in cigarette manufacturing and quality control with a production capacity of about 1.5bn cigarettes per year.
Camel cigarettes were first launched more than 100 years ago, in 1913, in the American market.
The brand is now sold in more than 100 countries worldwide and is known as one of the world’s leading quality cigarette brands.
JTI, the international division of Japan Tobacco, is a leading international tobacco manufacturer.
It markets world-renowned brands such as Camel, Winston, and Mevius (previously Mild Seven). Other global brands include Silk Cut, Sobranie, Glamour, and LD.
With headquarters in Geneva, Switzerland, and about 27,000 employees worldwide, JTI has operations in more than 120 countries.
In Egypt, JTI is the main shareholder of the shisha tobacco manufacturer Al Nakhla Tobacco Company that exports its production to more than 100 countries worldwide.