Microsoft has launched a widespread consumer campaign to increase the awareness of saving data on personal computers.
The six-week campaign is designed to reach and educate technology users via television, the internet and street advertising on data protection and information security.
“Microsoft’s commitment to online safety includes educating consumers about sound online habits and practices,” said Aly Kamal, public relations manager for Microsoft Egypt.
He added: “Microsoft empowers families with the right tools and resources to help keep them safer online” in addition to helping “individuals and families deal with safety concerns in the online world.”
Microsoft provides tools, guidance, and resources that help individuals proactively protect their digital lifestyles, Kamal said.
“We want to help people learn more about the tools and technologies Microsoft provide that give them have greater control over personal information as they browse the web,” said Microsoft on the company’s official blog.
“As part of this, we’re also launching an advertising campaign to kick start awareness and conversation.”
The campaign will present the results of an opinion survey conducted throughout the world to show what most users worry about in regards to the security of data.
Results of a survey conducted by the computer giant show that 84% of German respondents are concerned about the integrity of their data, while only 44% indicated to them that they took active measures to ensure data protection.
Meanwhile, the survey found that 85% of Americans are concerned about their online privacy.
Microsoft is currently offering a quiz on their website called “Your Privacy” that shares information about user tendencies and preferences regarding online privacy. After the quiz, customers are presented with tips on how to turn their new awareness into action.
“As important as privacy is to most of us when we’re asked, [online privacy] can still be a complicated matter,” the blog said.