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Modern Nomad: visual journey around Egypt

When social media has the ability to bring the absolute east to meet the west as well as transport one event from either sides of the world to the other in a heartbeat, it takes a real adventurer to travel, roam and explore reality without using a gadget. Over the extent of 1m kms, a …

Nayera Yasser

Waad Nizamy: master of colourful intricacy

With the fast pace of the contemporary world, handmade products are hard to appreciate and even harder to find. In today’s world, factories produce thousands of soulless replicas in a matter of hours before invading the world with uniformity. While authenticity is often praised on social media, genuine leather is currently a luxury that many …

Daily News Egypt

Jayda Hany on being a woman in a male-dominated industry

After years of a single-sided love affair with the fashion industry, five years of studying architecture, and numerous weeks in London College of Fashion’s footwear workshop, Jayda Hany finally walked one morning into a Cairene factory in order to put together her first collection. Her elaborate sketches and detailed breakdown were met with bewildered silence. …

Nayera Yasser

Spring Affair Fashion Brunch initiates new season in style

Just when the warm winds of May started to take hold in the capital, the connoisseurs of fashion put on their high heels and tapped into the direction of Zamalek to celebrate the new season. Fashion Funds has decided to venture into the floral allure of spring with a colorful fourth edition of its regular …

Nayera Yasser

The Sahara Collection saves paws

Stray animals are a staple element of the bustling streets of Cairo. A pack of dogs could casually be seen around every corner, while the rare shade of trees is often shared by several furry friends. On the other hand, the quality and comfort of local cotton has always made it the perfect candidate for …

Daily News Egypt

Azwak makes diversity a trend

Egyptians are firm believers that diversity of taste is the greatest assurance for contradicting aesthetics to coexist. While trends often lead to identical troops of loyal followers, few still seek to remain true to their personal preferences. In a time when even the biggest fashion names are willing to take detours in order to float …

Nayera Yasser

Ammanii unites women with one ‘Sa’maa’

“Whether you are in the east or the west, you are still covered by the same sky. You do not get an extra piece because you come from a different background or believe in a different religion or have a different skin colour,” says the designer 

Nayera Yasser

Eden Park brings the rugby aesthetic to Egypt

It is not extraordinary to find the hallways of Egypt’s shopping malls bustling with eager shoppers. Their frantic eyes move rapidly between illuminating banners while their hands gravitate towards their favorite tags. While the past year has irrupted a number of conflicting opinions regarding the fashion industry, a certain French brand decided to go against …

Nayera Yasser

Lana El-Sahely lands in Egypt with a capsule collection

With an airplane for a weekly mean of transportation and thousands of digital fans for daily companions, her days are marked with a structured feed of posts. As the world hides away from the snowy cold on February mornings, she struts in the streets of Paris between the star-studded runway shows of haute couture. Meanwhile, …

Nayera Yasser

Dina Shaker deconstructs classics, reassesses industry 

Like a surgeon, a trench coat absorbs the spotlight ahead and interacts with her frantic hands, dissecting and reassembling a design that many women know by heart. Her trained eyes can seemingly spot the unexpected similarities between a sleeve and a belt. Sooner or later, a shirt obediently follows her instructions to morph into a …

Nayera Yasser

Vasari: The renaissance of slogan t-shirts 

Some walk into museums to learn about art, while others capitalise on the power of the internet to stay up to date with today’s forms of expression. However, only a niche group can see the thin lines between two opposing worlds. Those few can fancy a world where paintings come to life; not to talk …

Nayera Yasser

N By Natalie: A lifetime with the right top

Along with a charismatic white shirt, she walks into the room nonchalantly. Her collar is straight and her heart is accessorised with a dramatic bow. While the world has caught the digital fever and replaced conversations with chat boxes, her relentless fingers have never ceased to tap at the sight of rich fabrics. Others might …

Nayera Yasser

2017 has introduced new clientele to local fashion scene: Farida Temraz

Inspired by the gracious tales of her ancestors, she dives into history and surfaces back with daring silhouettes and intricate embroidery. The fashion historian is on a mission to bring back the victories of the past through a new medium. Her creations are stark glimpses of a glorious past and ambitious future. Surrounded by her …

Nayera Yasser