Abu Dhabi Islamic Bank – Egypt (ADIB-Egypt) has introduced tiered cashback rewards of up to 50% and zero-fee auto financing as part of its fourth annual “Summer Pros” summer promotional campaign running from June to August 2026.
The bank is offering two auto financing packages aimed at facilitating car purchases. The “Hat-Trick” option includes instant approval, zero administrative fees, and an optional cashback feature. A secondary tier, “Super Hat-Trick,” includes the same provisions alongside complimentary fuel support of up to EGP 10,000 during the campaign period.
Marketed under the slogan “Summer Pros,” the bank is providing up to 50% cashback on purchases converted into 12-month instalment plans. To accompany these card offers, ADIB-Egypt is distributing educational content to explain the cashback and instalment features across different spending categories.
As part of a related rewards scheme, the bank distributed CNE receivers to the 200 customers who recorded the highest transaction activity in May. Eligible participants included those who opened new accounts, increased existing account balances, or applied for the bank’s financing products.
On the North Coast, the bank has formed seasonal partnerships with food and beverage outlets Dancing Goat, Mayyal Mayyal, Caizo, and Maine Burgers. Through a promotional initiative titled “Half on You, Half on Us,” ADIB-Egypt cardholders are eligible to purchase an “ADIB Box” at a 50% discount.
The campaign also features a “Happy Hour” activation on the North Coast, through which ADIB-Egypt covers eligible customer bills of up to EGP 5,000 at partnered establishments. Participating locations include Tant Cozy Mall, El Kababgy Palace, and Bahr Restaurant, as well as supermarkets Seoudi O Mall, Dreams Market Stella Walk, Zahran Marassi, and Zahran Amwaj. Additionally, the bank is operating an activation at Dandy Mall that includes interactive customer activities and complimentary ticket offers on Fridays, subject to availability.
ADIB-Egypt stated the campaign aims to support financial inclusion and expand its reach among new and existing customer segments. The promotional activities are being marketed through social media content featuring influencers Marwan Sery and Nassouhy.
