A global exhibition showcasing Korean webtoons, K-Comics World, has opened in Egypt, marking the first stop of an international tour designed to celebrate the cultural impact of the digital comic format.
Held throughout July at the Korean Cultural Center in Cairo, the exhibition spotlights the hit webtoon <Hellbound>, which was co-created by writer Choi Gyu-seok and director Yeon Sang-ho, and later adapted into a globally successful Netflix original series. Choi attended the opening ceremony and met with local audiences, sharing insights into the story’s creative themes of human belief, fear, and justice amid supernatural judgment.
Webtoons, Korea’s original digital comic format, are known for their vertical scroll structure, cinematic visuals, and gripping narratives. The exhibition offers visitors a comprehensive introduction to the phenomenon, featuring selected scenes from <Hellbound>, interactive displays, a photo zone, a stamp rally, and other content.
The exhibition in Egypt is the first of five planned global stops, with upcoming editions scheduled for Canada, China, Hungary, and Japan later this year. Its launch in Cairo highlights the expanding global reach of Hallyu, or the Korean Wave, and Korea’s growing cultural exchange with Egypt.
As part of the exhibition’s programme, the cultural centre also hosted a special workshop with Choi, who discussed the production process of <Hellbound>, his creative philosophy, and the current state of the Korean
webtoon industry.
The K-Comics World exhibition is open to the public from 1 July to 31 July 2025, daily from 8:00 AM to 4:00 PM, at the Korean Cultural Center in the Dokki district of Cairo.
