Lula da Silva greenlights legislation to revitalize Brazil’s audiovisual production

TV BRICS
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Brazilian President Luiz Inacio Lula da Silva recently endorsed two pivotal bills aimed at rejuvenating the film and audiovisual communications sector in Brazil.

One of the endorsed bills, No. 3.696/23, extends the mandatory commercial screening period for Brazilian cinematic works on pay television, ensuring its continuity until 31 December 2038, as reported by Brasil 247, a TV BRICS partner.

Simultaneously, Bill No. 5.497/19 reinstates the screen quota, mandating the compulsory screening of Brazilian productions in cinemas. This initiative extends the deadline for compliance until 31 December 2033.

Speaking on the significance of these legislative actions, Culture Minister Margaret Menezes highlighted their positive impact on the Brazilian audiovisual industry. She stated, “Such measures enhance the visibility of our content on pay TV and in cinemas, playing a crucial role in preserving our cultural identity. Furthermore, these laws contribute significantly to job creation and generate revenue.”

These measures are strategically designed to propel the national film industry forward, currently employing 88,000 individuals. Both bills serve as amendments to Interim Measure No. 2228-1 of 6 September 2001, which outlines the general principles of the National Film Policy, and Law No. 12,485 of 12 September 2011, focused on ensuring access to audiovisual communications.

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