Philip Morris Misr, the Egyptian subsidiary of Philip Morris International, has announced price increases for all variants of its heated tobacco products (HEETS) and conventional cigarettes (Merit, Marlboro, and L&M).
The price increase comes as a necessity to continue securing our ability to provide Egyptian adult smokers and nicotine users with the premium quality products they seek,” said Ali N. Karaman, Egypt & Levant Managing Director.
The new price list is as follows:
- All variants of Merit will be sold officially at EGP 64 per pack.
- All variants of Marlboro will be sold officially at EGP 59 per pack.
- All variants of Marlboro Crafted will be sold officially at EGP 49 per pack.
- All variants of L&M will be sold officially at EGP 42 per pack.
- All variants of HEETS Selections will be sold officially at EGP 50 per pack.
- All variants of HEETS Dimensions will be sold officially at EGP 50 per pack.
Philip Morris Misr also confirms that the company is providing the market with its usual and full capacity of products through trade and retail partners at official pricing. The company calls on retail traders to adhere to the official price list announced by PMM.
The company added that the prices of its entire product portfolio are available through the QR Code that has been applied on both conventional cigarette and heated tobacco packs, and encourages consumers to scan the QR code to verify the official retail sales price, as well as access the price list for Philip Morris’s product portfolio in Egypt.
Philip Morris Misr confirms its compliance with transparency standards, stating that it will further announce any upcoming price increase, aiming to protect consumer rights by combating illegal market practices and supporting regulators in their price compliance efforts.
The price increase is the latest in a series of increases in cigarette prices in Egypt. In recent years, the government has raised taxes on cigarettes in an effort to discourage smoking.