An official source at Vodafone Egypt said that the phone number that appeared in their latest advertisement was not complete, and that the company attaches great importance to customer privacy, and therefore it was keen to show an incomplete number.
The source told Daily News Egypt that the phone number that appeared in the ad consists of only 10 digits, and that a full number is no less than 11, and therefore, legally, the company did not harm its customers; however, some have been randomly calling Vodafone customers by adding an extra digit to the number, leading to some customer complaints.
The source explained that an owner of the affected number combination was contacted, and a number of solutions were presented to them, which has led to the problem being resolved.
The source emphasised that the company is keen to preserve the privacy of its customers as it is of significant priority to the company.
However, a girl named Habiba Al-Maliki published a post on Facebook complaining that she had been subjected to telephone harassment because her phone number appeared as the number of the ad’s main character, Sarah Farid.
The entire debacle stems from a scene shown at the 1:27 minute-mark of the ad in which the protagonist writes the first six digits of a phone number before Farid takes the phone from him and adds an additional four digits.
Vodafone’s ‘Elly Bena Hayat’ (What is Between Us is Life’) ad for Ramadan 2022 recorded more than 3.4m views in just three days and featured a song by renowned Egyptian singer Amr Diab.