Egypt’s Talaat Moustafa Group signs agreement with AZADEA Group to launch 13 new brands at Open Air Mall – Madinaty

Daily News Egypt
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Egypt's Talaat Moustafa Group signs agreement with AZADEA Group to launch 13 new brands at Open Air Mall - Madinaty

Talaat Moustafa Group (TMG) the leading real estate developer in Egypt has announced a strategic partnership with premier lifestyle retailer AZADEA Group to bring 13 new brands to the Open Air Mall at Madinaty. AZADEA Group stores will occupy an area close to 10,000 square meters and are planned to open in the spring of 2022

The agreement will enhance the mall’s retail offering and will provide its shoppers with AZADEA Group’s most exciting globally recognized brands. Shoppers will enjoy power brands covering a wide range of categories including fashion and accessories, dining, and home accessories. Open Air Mall shoppers will get to enjoy power brands including Zara, Zara Home, Oysho, Pull & Bear, KIKO Milano, Sunglass Hut, Stradivarius, Lefties, Virgin Megastore, Massimo Dutti, Bershka, PAUL and The Butcher Shop and Grill

The partnership was signed in an official ceremony held at the beautifully landscaped Open Air Mall. Mr. Omar Hisham Talaat, Chief Business Development Officer at TMG Holding and Mr. Saif Salem, Country Manager at AZADEA Group signed the contract on site.

Open Air Mall is one of the largest upcoming shopping and lifestyle destinations in Egypt and the Middle East. The mall is made up of 92,000 Sqm of GLA spread across 8 different themed buildings. The mall has been operational in a “soft launch” mode since 2019 with the opening of two of its eight buildings, one of which anchored by Carrefour Hypermarket and the other boasts a 15-screen cinema complex that offers the latest in projection technology.

Open Air Mall is planning to soon open the third and fourth buildings before the end of the year. The third building will house a
Food Hall which will cater to every taste and it will feature the best international food outlets consisting of local and regional chains.

The fourth building is a uniquely designed Family Entertainment Center that will offer families with “first to market,” experiences which will surely leave them thrilled.

The Mall will offer its visitors and shoppers with never been seen experiences in Egypt. Inspired by the San Francisco Tram, the Mall will feature 4 trams built on a historic undercarriage from a 1950s trolley streetcar that will travel along the mall’s promenade connecting the different buildings in fun filled rides.

The mall is easily accessible to shoppers and is located in East Cairo on the Cairo-Suez Highway. Open Air Mall is only a 10 to 20-minute drive from New Cairo, the New Capital and Al Rehab City, it is also strategically located in close proximity to the 1st, 3rd and 5th settlements. It has a direct catchment area of approximately 4.5 million people. Although not yet fully operational, the mall already draws healthy footfall averaging 30,000 customers per day.

Watch out for more great announcements in the very near future. When fully complete, Open Air Mall will be a destination that offers an experience that far exceeds pure retailing.

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