Eight students from Department of Mass Communication at Misr International University (MIU) have launched a campaign aimed at changing personal hygiene habits among working class citizens.
The “Halawa Gowa wa Barra” (Beauty Inside and Outside) campaign looks to focus on the lack of good self-hygiene practices, especially among working class people.
The campaign aims at changing the attitudes of people towards self-hygiene, by increasing their knowledge on caring for their health as well as their appearance.
The campaign targets the country’s youth, and is considered the first Egyptian awareness campaign on self-hygiene for this segment. Previous campaigns that have been undertaken in Egypt focused more on promoting products, or were targeted at children.
