By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
DailynewsegyptDailynewsegypt
  • Home
  • Business
    BusinessShow More
    Popular video-sharing app TikTok was granted by the U.S. government a 15-day extension to reach a deal with U.S. buyers, a federal court filing showed Friday. This means the deadline for ByteDance, TikTok's Chinese parent company, to reach a deal with Oracle and Walmart has been extended from Nov. 12 to Nov. 27, according to the U.S. District Court for the District of Columbia.
    TikTok updates its community guidelines
    March 23, 2023
    IFC to invest in Mediterrania Capital Partners’ fund to support African mid-cap businesses
    IFC to invest in Mediterrania Capital Partners’ fund to support African mid-cap businesses
    March 23, 2023
    Sukari gold mine’s production reaches 5.2 million ounces with $7.5bn revenues in February 2023
    Sukari gold mine’s production reaches 5.2 million ounces with $7.5bn revenues in February 2023
    March 23, 2023
    EFG Hermes records EGP 11bn revenue in FY22
    EFG Hermes records EGP 11bn revenue in FY22
    March 23, 2023
    Egyptian Environment Minister discusses cooperation with WFP representative in Cairo 
    Egyptian Environment Minister discusses cooperation with WFP representative in Cairo 
    March 23, 2023
  • Politics
    PoliticsShow More
    Egypt's Health Minister discuss bilateral cooperation with an Italian delegation 
    Egypt’s Health Minister discuss bilateral cooperation with an Italian delegation 
    March 23, 2023
    Egypt’s foreign minister phones Algerian counterpart over boosting ties
    Egypt’s foreign minister phones Algerian counterpart over boosting ties
    March 22, 2023
    Turkish President  Recep Tayyip Erdoğan and Egypt President Abdel-Fattah Al-Sisi met in Doha
    Opinion| Türkiye and Egypt: For better times with many opportunities
    March 22, 2023
    Drought caused 43,000 deaths in Somalia in 2022: UN
    Drought caused 43,000 deaths in Somalia in 2022: UN 
    March 22, 2023
    Opinion| The Chinese dragon occupies America's place in the Middle East
    Opinion| The Chinese dragon occupies America’s place in the Middle East
    March 22, 2023
  • Interviews
    InterviewsShow More
    Government should help Egyptian arts revive its pioneering role: Omar Abdel Aziz
    Government should help Egyptian arts revive its pioneering role: Omar Abdel Aziz
    March 15, 2023
    Interconnected healthcare systems in Africa require political will from North African leaders: Amref official
    Interconnected healthcare systems in Africa require political will from North African leaders: Amref official
    March 12, 2023
    EGX ready for government’s IPOs programme: Chairperson
    EGX ready for government’s IPOs programme: Chairperson
    February 15, 2023
    British International Investment invests $4.5bn in 700 businesses across Africa: Sherine Shohdy
    February 15, 2023
    Valeo has invested around €0.5bn in Egypt over the past 10 years: CEO
    Valeo has invested around €0.5bn in Egypt over the past 10 years: CEO
    December 27, 2022
  • Culture
  • Opinion
  • Sports
  • Lifestyle
Reading: UN social campaigns in 2020: light at the end of the tunnel
Share
Notification
Latest News
Popular video-sharing app TikTok was granted by the U.S. government a 15-day extension to reach a deal with U.S. buyers, a federal court filing showed Friday. This means the deadline for ByteDance, TikTok's Chinese parent company, to reach a deal with Oracle and Walmart has been extended from Nov. 12 to Nov. 27, according to the U.S. District Court for the District of Columbia.
TikTok updates its community guidelines
Business
Strong representation of women in TV series of Ramadan 2023
Strong representation of women in TV series of Ramadan 2023
Culture Cinema
IFC to invest in Mediterrania Capital Partners’ fund to support African mid-cap businesses
IFC to invest in Mediterrania Capital Partners’ fund to support African mid-cap businesses
Business
Sukari gold mine’s production reaches 5.2 million ounces with $7.5bn revenues in February 2023
Sukari gold mine’s production reaches 5.2 million ounces with $7.5bn revenues in February 2023
Business
EFG Hermes records EGP 11bn revenue in FY22
EFG Hermes records EGP 11bn revenue in FY22
Business
Aa
Aa
DailynewsegyptDailynewsegypt
  • Home
  • Business
  • Politics
  • Interviews
  • Culture
  • Opinion
  • Sports
  • Lifestyle
  • Home
  • Business
  • Politics
  • Interviews
  • Culture
  • Opinion
  • Sports
  • Lifestyle
Have an existing account? Sign In
Follow US
  • Advertise
© 2023 DNE News. All Rights Reserved.
Dailynewsegypt > Blog > In Focus > UN social campaigns in 2020: light at the end of the tunnel
In Focus

UN social campaigns in 2020: light at the end of the tunnel

Nada Deyaa’
Last updated: 2020/02/08 at 3:32 PM
By Nada Deyaa’ 9 Min Read
Share
SHARE

Despite the government’s continuous effort in enhancing people’s living conditions, some social dilemmas remain untouched, leaving those less fortunate behind to suffer silently if not for the support and awareness of United Nation organisations in Egypt.

For the past two years, the United Nations Children’s Fund (UNICEF) and the United Nations High Commissioner for Refugees (UNHCR) in Egypt have been playing massive roles in raising the people’s awareness about the unknown struggles both children and refugees face in Egypt.

Through social campaigns, which have garnered great success in speaking the untold stories of refugees and children, the UN Commissioners have acted as hidden soldiers behind enhancing the lives of hundreds of children and refugees when it comes to social acceptance.

Social campaigns are one of the many things the UNHCR and UNICEF plan to focus on this year, due to the remarkable success both entities witnessed in recent years.

Speaking of children’s hidden lives

The year 2019 witnessed one of the largest campaigns tackling what is believed to be a taboo for children, bullying and domestic abuse.

Through the first ever multimedia campaign for this purpose, “Awladna” (Our Children), UNICEF addressed violence against children with a special focus on physical and emotional discipline, as well as domestic abuse against adolescence. The campaign gained momentum through the cooperation of the National Council for Childhood and Motherhood (NCCM), and in its partnership with the Ministry of Education and Technical Education (MoETE), with additional funding from the European Union.

For the first time in the Egyptian modern history, a social campaign fought an unspoken battle against the ongoing crisis – school bullying – revealing shocking stories and statistics of children witnessing all sorts of violence.

The campaign has been running for three years, over three phases, each addressing a single topic.

“This year, we will address internet safety, female empowerment, and combating female genital mutilation (FGM),” Bruno Maes, UNICEF Representative in Egypt told Daily News Egypt, “priority areas remain to be Ending Violence Against Children. This year, [The campaign] also addresses violence in schools, including sensitising teachers and caregivers on positive parenting.”

The campaign will also continue cooperating with NCCM and MoETE.

“UNICEF, with its partners, also plans to shed the light on internet safety, as globally, and in Egypt, more and more children and adolescents are gaining access to devices that connect them to the digital world, in turn exposing them to new vulnerabilities and threats that previous generations have not been much exposed to. Part of the campaign messages will highlight the effects of cyberbullying, and will provide tips for children and adolescents and their caregivers on how to stay safe in the digital world,” he highlighted.

In the campaign, which will launch this month, UNICEF will focus on teenagers, especially from the age of 10 to 12, as they are “likely to use the internet, as well as their parents and caregivers as a secondary focus.”

Maes further explained that UNICEF seeks to educate young parents on health, nutrition, social and cognitive development of children during these critical five years.

  

Bruno Maes, UNICEF Representative in Egypt

Through identifying verbal and emotional violence, and providing tips on positive parenting, last year’s campaign witnessed a never before seen success: reaching 84 million social media users, and 1.9 million people offline.

Reporting to DNE, UNICEF revealed that the national Child Helpline (CHL), run by the NCCM, that the campaign aimed to promote has witnessed an increase in the number of filed cases during the campaign, reaching 2,754 in October 2019, compared to 2,509 filed cases in October 2018. About 64% of callers have heard about the CHL from its TV campaign, emphasising a rise in the demand for child protective services.

“The previous campaigns have succeeded in engaging people in discussions about positive parenting, how to deal with difficult parenting situations, and children in distress, whether online or on popular TV shows; people are now organically naming and refusing bullying using – thanks to the campaigning efforts – the now very common Arabic term ‘Tanamor’ [bullying],” Maes elaborated.

Spotlighting refugees’ social lives

While the UNICEF focuses on highlighting the struggles of Egyptian children, UNHCR Egypt focuses on exhibiting their activities within the context of Egyptian society. As of November 2019, Egypt hosts 254,140 registered refugees and asylum seekers of which 51% are from Syria.

While exerting maximum effort in maintaining a decent and dignified life for them, the commission also seeks to empower them socially and culturally.

Coming with the belief that social change is born through art, the organisation is also supporting registered refugees by providing s space to release their lives’ worries through their passion.

“Achieving social change through using different kinds of arts has always been one of UNHCR’s main concerns,” says the UNHCR Public Information Associate Radwa Saharaf. “We believe in its vital role in bridging the gaps between refugees and their hosting communities. Our support to refugee artists and artisans will continue to grow, aiming at offering them the opportunity to be seen and heard, while promoting artworks that show their resilience and talents.”

Refugee empowerment will mostly be dedicated to women this year, as 2020 marks the commission’s 70th anniversary. The commission plans to support 40 refugees this year to start their own cooking project.

“The project aims to empower 40 refugee women through providing them with cooking workshops to improve their cooking skills and provide them with an equipped kitchen. It is in collaboration with the National Council of Women, and the Mumm company is moderating the kitchen and would present the meals cooked by refugees on their website so that anyone can order online,” Sharaf stated.

Last year, the commissioner highlighted the journey of refugees in Egypt, through ‘I Am a Refugee… And This Is My Story’, a docuseries presenting the story of six refugees in Egypt, which was showcased on the television channel OSN during the Holy month of Ramadan.

In Egypt, UNHCR also organised the Beyond Borders exhibition, an art platform displaying the work of “more than 70 hand painted pieces of 22 refugees from six different nationalities to promote for their excel artwork and get a chance to sell it.”

Sharaf revealed that in 2019, the UNHCR aimed at involving refugees with Egyptians’ environmental and athletic activities as we believe that it is the quickest way to make refugees and Egyptians mingle and get to know more about each other.

“For that reason, the UNHCR organised a marathon in Alexandria with Alex Marathon that was joined by more than 500 participants including 120 refugees and asylum seekers of all ages. Also, we mobilised volunteers from across different refugee communities in Egypt to participate in a Nile clean-up event organised by Very Nile,” she concluded. 

You Might Also Like

Spanish Cooperation visits Aswan to follow up on Development programmes by UNICEF

Egypt’s Irrigation Minister heads to New York for UN water meeting 

UN condemns attack on humanitarian convoy in South Sudan’s Jonglei State

Shaping sustainable approach to create long-term value: UN  

UN appeals for unhindered humanitarian access amid clashes in northern Somalia

TAGGED: refugees, UN, UNHCR, UNICEF, United Nations Children's Fund, United Nations High Commissioner for Refugees
Share this Article
Facebook Twitter Email Print
By Nada Deyaa’
Follow:
Culture reporter, passionate reader and writer, animals lover and arts follower.
Previous Article Twitter launches new policy to deal with synthetic, manipulated media
Next Article New FGM victim sheds light on backlash, raising question on why it is still there
Ad image

Stay Connected

Facebook Like
Twitter Follow
Instagram Follow
Youtube Subscribe

Latest News

Popular video-sharing app TikTok was granted by the U.S. government a 15-day extension to reach a deal with U.S. buyers, a federal court filing showed Friday. This means the deadline for ByteDance, TikTok's Chinese parent company, to reach a deal with Oracle and Walmart has been extended from Nov. 12 to Nov. 27, according to the U.S. District Court for the District of Columbia.
TikTok updates its community guidelines
Business
Strong representation of women in TV series of Ramadan 2023
Strong representation of women in TV series of Ramadan 2023
Culture Cinema
IFC to invest in Mediterrania Capital Partners’ fund to support African mid-cap businesses
IFC to invest in Mediterrania Capital Partners’ fund to support African mid-cap businesses
Business
Sukari gold mine’s production reaches 5.2 million ounces with $7.5bn revenues in February 2023
Sukari gold mine’s production reaches 5.2 million ounces with $7.5bn revenues in February 2023
Business
//
Egypt’s only independent daily newspaper in English. Discuss the country’s latest with the paper’s reporters, editors, and other readers.

Quick Link

  • Home
  • Business
  • Politics
  • Interviews
  • Culture
  • Opinion
  • Sports
  • Lifestyle

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

© 2023 DNE News. All Rights Reserved.

Join Us!

Subscribe to our newsletter and never miss our latest news, podcasts etc..

Zero spam, Unsubscribe at any time.

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?