Egyptian Silicon Industries Company (Sico), Egypt’s first mobile phone manufacturer, today released its first mobile phone shipment from its new plant in Assiut Technology Park en route to the United Arab Emirates.
The chairperson of the company, Mohamed Salem, said that the plant does not target the local market only, but also foreign markets, especially Arab and African ones. The company succeeded in exporting over 1,000 devices during the first phase, after receiving the approval of the UAE’s Telecommunications Regulatory Authority (TRA).
Salem added that the devices manufactured at the company’s factory in Assiut were met by demand in the UAE, noting that the devices’ efficiency, high capabilities, product quality, and competitive prices contributed to receiving the TRA’s approval.
“The plant is currently operating efficiently. We will continue with our plans to expand internationally and export to Arab and African countries in the coming period. The success in the Egyptian and the UAE markets will lead us to continue to export abroad in the coming period,” he added.
He said that his company is going to sell its product according to the company’s strategy in the local market and is proceeding at a steady pace. He pointed out that Sico has sold more than 200,000 devices so far since the launch of its units in Egypt in February.
Sico is targeting sales of approximately 1.5m units in the Egyptian market during the first year of sales. He said that his company is currently producing 50,000 units per month through its new factory in Assiut Technology Park.
Sico officially launched its products in the Egyptian market in February, offering eight models of the first Egyptian-made mobile phones.
President Abdel Fattah Al-Sisi officially opened the Sico plant in Assiut in December during the Cairo ICT 2017 conference. The plant is on an area of 4,500 sqm, which houses 500 employees, technicians, and engineers. The factory was built with investments of EGP 500m.