By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
DailynewsegyptDailynewsegypt
  • Home
  • Business
    BusinessShow More
    Egypt to issue new bonds for climate, social goals
    Egypt to issue new bonds for climate, social goals
    September 27, 2023
    Saudi Public Investment Fund eyes stake in Palm Hills Development
    Saudi Public Investment Fund eyes stake in Palm Hills Development
    September 27, 2023
    UNDP, MBRF launch online learning initiative for Arab countries
    UNDP, MBRF launch online learning initiative for Arab countries
    September 27, 2023
    Egypt Post invests in Roaderz platform to enhance e-commerce, delivery services
    Egypt Post invests in Roaderz platform to enhance e-commerce, delivery services
    September 27, 2023
    GAFI to grant 45 more golden licences to boost investment
    GAFI to grant 45 more golden licences to boost investment
    September 27, 2023
  • Politics
    PoliticsShow More
    Egypt’s Irrigation Minister highlights climate challenges for water sector
    Egypt’s Irrigation Minister highlights climate challenges for water sector
    September 27, 2023
    CCCPA, Senghor University join forces for African peace, development
    CCCPA, Senghor University join forces for African peace, development
    September 27, 2023
    Arab League chief urges more funding, investment for food security
    Arab League chief urges more funding, investment for food security
    September 27, 2023
    Egypt denounces Houthi attack on Bahraini forces in Saudi Arabia
    Egypt denounces Houthi attack on Bahraini forces in Saudi Arabia
    September 27, 2023
    vPalestine urges international action to end Israeli occupation, crimes
    Palestine urges international action to end Israeli occupation, crimes
    September 26, 2023
  • Interviews
    InterviewsShow More
    Microsoft Egypt aims to provide advanced AI models, build solid AI ecosystem: Mirna Arif
    Microsoft Egypt aims to provide advanced AI models, build solid AI ecosystem: Mirna Arif
    September 18, 2023
    I love privacy, and I am not concerned about competition: Yasmine Sabry
    I love privacy, and I am not concerned about competition: Yasmine Sabry
    September 14, 2023
    Sustainability, digital transformation at the heart of our strategy: Heidelberg Materials Egypt
    Sustainability, digital transformation at the heart of our strategy: Heidelberg Materials Egypt
    September 12, 2023
    India welcomes Egypt's BRICS membership: Boosting trade, investment, and access to strategic commodities
    India welcomes Egypt’s BRICS membership: Boosting trade, investment, and access to strategic commodities
    September 11, 2023
    The box office is not a measure of success: Basma Hassan
    The box office is not a measure of success: Basma
    September 6, 2023
  • Culture
  • Opinion
  • Sports
  • Lifestyle
Reading: Tetra Pak aims to boost Egypt sales in 2018 following inflation conditions improvement
Share
Notification
Latest News
Genetically engineering associations between plants and nitrogen-fixing microbes could lessen dependence on synthetic fertilizer
Genetically engineering associations between plants and nitrogen-fixing microbes could lessen dependence on synthetic fertilizer
Science
Earthworms contribute to 6.5% of global grain production, says new research
Earthworms contribute to 6.5% of global grain production, says new research
Science
Researchers build and test a framework for achieving climate resilience across diverse fisheries
Researchers build and test a framework for achieving climate resilience across diverse fisheries
Science
Egypt to issue new bonds for climate, social goals
Egypt to issue new bonds for climate, social goals
Business
Saudi Public Investment Fund eyes stake in Palm Hills Development
Saudi Public Investment Fund eyes stake in Palm Hills Development
Business
Aa
Aa
DailynewsegyptDailynewsegypt
  • Home
  • Business
  • Politics
  • Interviews
  • Culture
  • Opinion
  • Sports
  • Lifestyle
  • Home
  • Business
  • Politics
  • Interviews
  • Culture
  • Opinion
  • Sports
  • Lifestyle
Have an existing account? Sign In
Follow US
  • Advertise
© 2023 DNE News. All Rights Reserved.
Dailynewsegypt > Blog > Business > Tetra Pak aims to boost Egypt sales in 2018 following inflation conditions improvement
BusinessInterviews

Tetra Pak aims to boost Egypt sales in 2018 following inflation conditions improvement

Hagar Omran
Last updated: 2018/05/08 at 12:57 AM
By Hagar Omran 9 Min Read
Share
Konstantin Kolesnik, managing director at Tetra Pak Egypt
SHARE

Konstantin Kolesnik, managing director at Tetra Pak Egypt, said that his company aims to boost its sales in 2018, adding that during 2016, the company sold 3.2bn packages. However, in 2017, that number did not increase due to the small sales of the food sector in general, influenced by the economic changes that the country witnessed after the floatation decision, when inflation rose to as high as 35%.

Kolesnik told Daily News Egypt that inflation changes slowed the growth in consumer spending as rising prices affected purchasing power, adding that despite that, “we see good growth coming back and we aim to achieve very solid results in 2018.”

Daily News Egypt sat down with Kolesnik for an interview, the transcript for which is below, lightly edited for clarity.

What are your company’s main clients in the Egyptian market and how many?

We have around 30 customers, including Juhayna, Faragallah, Domty, Lamar, Obourland, Greenland, Lactalis, Danone, and Al Sakr.

What about the new products you offer on the market?

We have launched an array of new technologies and packages at Gulfood Manufacturing, such as the new Tetra Fino® Aseptic 100 Ultra MiM package, as well as new processing equipment, such as the Tetra Pak High Shear Mixer and the Tetra Pak Extrusion Wheel. There are also a number of new innovative projects in the pipeline for Egypt.

What were your sales in 2017 and what are the expected sales and plans for 2018?

Tetra Pak has been operating in the Middle East and Africa region for over 60 years, developing long-standing partnerships with many customers. This region is one of our biggest markets and we have delivered more than 28bn packages last year.

What were the sales of Tetra Pak internationally in 2017,  and what is expected in 2018? How many countries does Tetra Pak operate in?

Our strong business performance has seen Tetra Pak grow successfully year-over-year at both regional and global levels. We continue to grow in both processing and packaging. Every day the distribution of Tetra Pak packages exceeds 433m in more than 170 countries. In 2017, the number of packages sold reached 188bn and Tetra Pak’s global net sales reached €11.5bn.

What is your strategy for Egypt in the next 5 years?

Tetra Pak has been operating in Egypt for more than 35 years. We work closely with our customers to identify and resolve any issues and support them to produce the highest quality products.

Our business is in serving our customers to offer the best packaging solutions and we continue to do this with the same level of reliability, efficiency, and commitment.

The company takes pride in being the world’s leading packaging and processing company. This left us with a great responsibility for coming up with out-of-the-box innovations to meet the growing needs of our customers, especially considering the current economic challenges. There will always be room for innovation, and therefore offering products at lower prices of good quality.

We will also benefit from innovations and trends we have seen in other markets that can be suitable for the Egyptian market.

Our customers continue to run their businesses and we continue to work together with them. Tetra Pak has an unbroken track record of over 60 years of doing business in the region and we are committed to continuing this for many years to come.

How do you see the economy and the problems that the investment climate suffers from right now?

The Egyptian economy has been facing many challenges in the past period, yet there are signs indicating that Egypt is getting back on a more sensible economic track after the economic reform programme that has been applied by the government.

Generally speaking, the Egyptian market is considered a very promising one with lots of potential and very specific advantages such as the large population and various diversified market segments.

Our investments in Egypt are focused on our human resources as we invest in our employees and their trainings to make sure that we can offer our customers the most advanced packaging and processing solutions.

The combination of quality and affordability is the key to unlocking any challenges facing the industry. This is what we have always been emphasising during our Innovation Day held every year. For example, last year Tetra Pak gathered all liquid producers in Egypt to discuss the best ways to adapt to the changed market dynamics and consumer habits.

We encourage our customers to rise to the challenges by sharing with them the best global practices on moving forward in economic downturns. Also, we encourage them to introduce cost-effective innovations, which have significant benefits in operational cost reduction, to eventually enable our customers to deliver high quality products at affordable prices.

Tetra Pak invests extensively in research, product development, and innovative technology solutions. This helps reduce production costs to ensure the success of our partners and customers. Tetra Pak has introduced the new eBeam technology, which offers significant benefits in operational cost reduction by 10%.

This approach supports the companies and helps them face the problem of increasing costs, and at the same time provides innovative solutions, which affect productivity and manufacturing processes.

How do you see the opportunities in the food industries sector?

We are the leading packaging and processing company in the world. This left us with a great responsibility to lead the market with out-of-the-box innovations to meet the growing needs of our customers, especially considering the current economic challenges. There will always be room for innovation, and therefore offering products at lower prices of good quality.

We will also benefit from innovations and trends we have seen in other markets that can be suitable for the Egyptian market.

Do you have any campaigns to encourage using packaged milk or any social responsibility activities?

“Your Health is in this Package” is a campaign that aims to increase awareness about the nutritional benefits of milk, benefits of safe packaged milk, and the potential hazards of loose milk.

Tetra Pak promotes the consumption of safe packaged milk all over the world, by developing and implementing awareness campaigns, highlighting the nutritional value of milk in general, as well as listing the benefits of consuming safe packaged milk and the hazards of consuming loose milk.

The company, in cooperation with the Egyptian Paediatric Association and the Chamber of Food Industries, succeeded in executing several initiatives through “Your Health is in this Package” campaign, which helped increase the consumption of packed milk from 23.4% in 2010 to 44.6% in 2017.

About 91% of packages sold in Egypt are Forest Stewardship Council (FSC) labelled and we are planning to increase the number of labelled packages. We also have plans to increase customers and consumers’ awareness about Tetra Pak’s responsible resourcing.

You Might Also Like

Egypt to issue new bonds for climate, social goals

Saudi Public Investment Fund eyes stake in Palm Hills Development

UNDP, MBRF launch online learning initiative for Arab countries

Egypt Post invests in Roaderz platform to enhance e-commerce, delivery services

GAFI to grant 45 more golden licences to boost investment

TAGGED: inflation, Konstantin Kolesnik, Tetra Pak
Share this Article
Facebook Twitter Email Print
Previous Article Brantu to launch e-commerce website elprices end-October: co-founder
Next Article Oriflame to have 500 franchises in next five years
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Ad image
Ad image

Stay Connected

Facebook Like
Twitter Follow
Instagram Follow
Youtube Subscribe

Latest News

Genetically engineering associations between plants and nitrogen-fixing microbes could lessen dependence on synthetic fertilizer
Genetically engineering associations between plants and nitrogen-fixing microbes could lessen dependence on synthetic fertilizer
Science
Earthworms contribute to 6.5% of global grain production, says new research
Earthworms contribute to 6.5% of global grain production, says new research
Science
Researchers build and test a framework for achieving climate resilience across diverse fisheries
Researchers build and test a framework for achieving climate resilience across diverse fisheries
Science
Egypt to issue new bonds for climate, social goals
Egypt to issue new bonds for climate, social goals
Business
//
Egypt’s only independent daily newspaper in English. Discuss the country’s latest with the paper’s reporters, editors, and other readers.

Quick Link

  • Home
  • Business
  • Politics
  • Interviews
  • Culture
  • Opinion
  • Sports
  • Lifestyle

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

© 2023 DNE News. All Rights Reserved.

Join Us!

Subscribe to our newsletter and never miss our latest news, podcasts etc..

Zero spam, Unsubscribe at any time.

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?