Telecom Egypt (TE) has signed an exclusive cooperation agreement to market its products through Souq.com, a subsidiary of Amazon, to sell its products it.

Souq.com is one of the leading online shopping sites in Egypt and the Arab world with more than 8.4 million products in 31 categories, including electronics, cosmetics, household items and household appliances.

This new collaboration will give TE customers a new option to purchase a variety of products, such as 4G mobile phones for various brands, at exclusive prices and offers to suit all customer segments, of other lines and services over the Internet, which is in line with the company’s overall strategy in the direction of the digital future.

The agreement was signed by Ahmed El Behairy, Managing Director and Chief Executive Officer of TE, and Omar Al Sahi, CEO of Souq.com.

El Behairy, said that the agreement is of great importance to TE, and will contribute to expanding access to offers to existing and new customers that meet their evolving needs.