Seminar tackles new marketing techniques

Daily News Egypt
1 Min Read

CAIRO: A Digital Marketing Seminar was held this weekend at the Conrad Cairo Hotel with a keynote speech by guest speaker Michael Leander on the “Seven Things You Need to Become a Successful Internet Marketer.

Leander, who has 15 years of experience in direct and interactive marketing field and is a specialist in email marketing, presented to attendees the latest international trends on online marketing and offered insight on permission based email marketing data privacy and policy.

The event included a welcome address by Soha Radwan, CEO of Global Consultants; as well as speeches from Ahmed Sabry, head of EC and internet group at the chamber of information technology and communication, and Marco Adel, e-marketing specialist at Amiral Management Corporation.

Sabry highlighted the work of the chamber of information technology and communication in developing cooperation agreement in promoting alliances between marketing and its organizations to produce new products and initiatives. He also spoke of legislation on email marketing.

The day’s sessions touched on topics including internet marketing, social media, search engine optimization, and online advertising. -Daily News Egypt

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