Latest in Tag: Hallyu Highlight

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Latest in Tag: Hallyu


The South Korean wave ‘Hallyu’ where arts, sports and languages meet in Cairo

“Hallyu” is a term that refers to the popularity of South Korean entertainment and culture. It first appeared after South Korea entered diplomatic relations with China during the 1990s. By then, Korean TV dramas and music became popular among the Chinese-speaking communities. Hallyu has its fans in Egypt, in order to widen its fans-base, the …

Maya Nawar

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