Advertisers appeal to ‘egocentric’ youth culture

Coca-Cola’s campaign, which was originally launched in Australia, has dramatically changed Coca-Cola’s sales around the globe, especially among teenagers and young adults, according to Ogilvy, the advertising company which designed…

Marwa Morgan

Nailed it

Salah, an architect, started constructing artwork with nails after quitting her job three years ago to take care of her newborn boy.

Marwa Morgan

IFC, EBRD invest $60m in Mall of Arabia

Investment will be accompanied by additional $20m loan from the CIB

Sara Aggour

Former Press Syndicate chairman’s detention appealed

Al-Wali had been ordered detained for 15 days in tandem with investigations into charges related to corruption

Hend Kortam

1 in 5 Egyptians experience food insecurity: Australian research firm

Gap between agriculture production and estimated population growth increasing, Australian research firm said

Sara Aggour

11 killed in Sinai raids: Military spokesman

Unlicensed vehicles destroyed in North Sinai raids on militant targets

Daily News Egypt

Orphanage shut down after manager tortures children

Osama Mohamed Uthman, manager of orphanage, is arrested after his wife filmed him torturing children

Jihad Abaza

Egypt, Saudi Arabia, UAE to discuss details of economic conference

Prime minister says conference will take place in either November or the beginning of 2015

Doaa Farid

Egyptian government presents trade, technology projects to India

Government conducts broad international talks to revive confidence in Egyptian economy threatened by political turmoil

Mohamed Ayyad

Tourism ministry aims to increase Gulf visitors by 20% by end of August: Ministry official

Ministry of Tourism collaborates with EgyptAir and Air Cairo to launch flights between Riyadh, Jeddah and Kuwait to Sharm El-Sheikh and Hurghada

Abdel Razek Al-Shuwekhi