Abu Dhabi Commercial Bank (ADCB) Egypt has launched its first investment fund in the Egyptian market through a strategic partnership with EFG Hermes Asset Management, marking a significant step in the bank’s efforts to diversify its investment offerings and enhance wealth management solutions for clients.
Under the agreement, ADCB Egypt has appointed EFG Hermes Asset Management to manage the new fund, a money market investment vehicle designed to provide clients with a low-risk and highly flexible investment solution.
Named “Zayed Kol Yom” (Zayed Every Day), the fund allows investors to subscribe and redeem units on a daily basis, enabling efficient liquidity management while generating competitive short-term returns.
The launch represents a key milestone in ADCB Egypt’s strategy to expand its portfolio of banking and investment products, while also laying the foundation for broader cooperation between the two institutions.
Designed to meet the evolving financial needs of clients, the money market fund offers a flexible investment instrument aligned with a range of savings and liquidity objectives. The bank has also integrated the fund into its digital banking ecosystem, making it accessible through its website and mobile banking application to enhance convenience and ease of use.
Nabil Moussa, Head of Asset Management at EFG Hermes, welcomed the partnership, describing it as an important step toward expanding access to institutional-quality investment solutions.
“This collaboration reflects our strong commitment to delivering institutional-grade investment products to a broader client base,” Moussa said. “By combining our asset management expertise with ADCB Egypt’s strong customer franchise, we aim to provide a reliable and efficient solution that supports clients’ liquidity needs while establishing a platform for future investment offerings.”
Rania Hassan, Head of Treasury and Investment Group at ADCB Egypt, said the launch aligns with the bank’s strategy of broadening its product portfolio and creating additional value for customers.
“The launch of our first investment fund in Egypt, ‘Zayed Kol Yom’, marks an important milestone in our strategy to diversify our offerings and deliver enhanced value to our clients,” Hassan said. “Our partnership with EFG Hermes enables us to benefit from its extensive experience and proven track record in managing high-quality investment products. We view this initiative as the beginning of a long-term collaboration that will create new opportunities to introduce innovative investment solutions tailored to our clients’ evolving needs.”
The partnership reflects the shared vision of both institutions to enhance customer experience and expand access to professionally managed investment products in Egypt. Building on the launch of the new fund, ADCB Egypt and EFG Hermes plan to explore additional opportunities to introduce investment funds across a wider range of asset classes in the future.
