Ninety-nine Egyptian companies specialising in agricultural produce participated in Fruit Logistica 2026, the world’s leading trade fair for fresh fruits and vegetables, held in Berlin from 4 to 6 February 2026, with the Egyptian Commercial Representation playing a key role in organising Egypt’s participation.
The official Egyptian pavilion was inaugurated by Alaa Farouk, Minister of Agriculture and Land Reclamation, in the presence of Mohamed El-Badry, Ambassador of Egypt to Berlin; Essam El-Naggar, Chairperson of the Egypt Expo & Convention Authority (EECA); and Tarek El-Houby, Chairperson of the National Food Safety Authority (NFSA).
Egypt’s participation was organised by the Egyptian Commercial Service in Berlin, headed by Minister Plenipotentiary Maha Zakaria and her deputy, Commercial Attaché Mostafa Hassan, in coordination with Hany Hussein, Executive Director of the Agricultural Export Council, and officials from the General Organization for Exhibitions and Conferences.
The Egyptian delegation comprised 99 exporters of fresh fruits, vegetables and dates targeting European and global markets, underscoring Egypt’s strong competitive position in the European agricultural produce sector.
Fruit Logistica is regarded as the most important global exhibition for fresh fruits and vegetables, and Egyptian companies recorded a strong presence at the event, highlighting the quality, diversity and competitiveness of Egyptian agricultural products.
The official Egyptian pavilion hosted 43 companies across a total area of approximately 582 square metres, alongside several major Egyptian companies that participated independently. This strong presence attracted significant interest from international visitors and buyers from global markets.
Representatives of participating companies reported strong demand from international buyers and expressed optimism about establishing new trade partnerships. They also stressed the importance of adopting advanced agricultural technologies to enhance product quality and further integrate Egyptian produce into global supply chains, supporting expanded market access and higher export volumes.
The successful participation resulted from joint efforts by the EECA, the Agricultural Export Council, and the Egyptian Commercial Service in Berlin, which played a central role in promoting Egyptian companies at the exhibition.
In parallel, specialised marketing studies were prepared covering fruits, vegetables, medicinal herbs and spices. The studies analysed key characteristics of the German market, total production volumes, major imported crops, leading supplying countries, European market access requirements, and recommendations to strengthen Egypt’s presence in Germany.
Ahead of the exhibition, the Egyptian Commercial Service in Berlin, in cooperation with the Agricultural Export Council, organised an introductory seminar for participating companies and exporters interested in entering the German market. The seminar reviewed Germany’s key imported crops and seasons, European market access requirements, wholesale price lists issued by the German Ministry of Agriculture in January 2026, and recommendations to enhance the positioning of Egyptian fresh produce in German retail chains.
During the exhibition, the Egyptian Commercial Service also coordinated—together with the agricultural counsellor at the Dutch Embassy in Berlin—a meeting between the Minister of Agriculture and several Dutch companies active in potato, berry, vegetable and seed production, as well as agricultural consultancy, training and extension services. Discussions focused on production methods and potential cooperation with Egypt, given its role as a key hub for importing and re-exporting agricultural produce to Eastern and Central Europe. The minister invited the companies to visit Cairo and submit proposals for cooperation with Egyptian firms to boost exports to European markets.
Abdel Aziz El-Sherif, First Undersecretary of the Ministry and Head of the Egyptian Commercial Service, said continued participation in Fruit Logistica opens new opportunities for Egyptian fruit and vegetable exporters in Europe.
He noted that Egyptian exports of fruits and vegetables to Germany rose significantly between January and October 2025, reaching approximately €161m—an increase of 25.7% compared with €128m during the same period in 2024.
El-Sherif highlighted the diversified structure of Egypt’s agricultural exports to Germany, with grapes, sweet potatoes, onions, potatoes, oranges and strawberries among the top exported products. Grape exports recorded the largest share at around €69.9m, marking a 37% year-on-year increase, followed by potatoes at €31.4m, onions at €12m, sweet potatoes at €12m, oranges at €9.8m and strawberries at €8.8m. Most exported products recorded year-on-year growth, reflecting the rising competitiveness of Egyptian agricultural produce in the European market.
