Amr Talaat, Egypt’s Minister of Communications and Information Technology, recently held a series of high-level meetings with senior executives of prominent US companies in New York. The discussions aimed at deepening US investments in Egypt’s outsourcing sector and enhancing collaboration in digital capacity-building.
The meetings underscored Egypt’s position as an emerging global hub for cross-border digital services, emphasizing the country’s tailored digital outsourcing strategy. This strategy includes a range of incentives designed to help international companies grow and expand their operations within the sector.
During his visit, Talaat engaged with a variety of industry leaders. His first meeting was with John Abu, Chairperson of TTEC, a global pioneer in customer experience (CX) technology and services. The conversation focused on TTEC’s current investments in Egypt, plans for expanding IT services, and future opportunities for collaboration through TTEC Digital, the company’s innovation and technology arm. In February, Talaat had inaugurated TTEC’s new facility at Maadi Technology Park, which serves international clients using multilingual Egyptian talent.
Talaat also met with Balazs Toth, Vice President and General Manager of Honeywell, a global leader in smart city technologies and industrial automation. Their discussion revolved around the expansion of Honeywell’s Centre of Excellence in Egypt, with a focus on smart city solutions and local manufacturing opportunities. They also explored partnerships with Egypt University of Informatics to offer joint digital capacity-building programs.
Further talks were held with Bill Behrens, Vice President of Government Affairs at Kraft Heinz, regarding the company’s plans to enhance its outsourcing operations in Egypt. The discussions covered Kraft Heinz’s ongoing digital transformation, its AI-driven marketing initiatives, and its global service centers model, with a particular emphasis on expanding operations in Egypt.
Talaat also met with Jeff Longoria, Chief Commercial Officer of Archer, a US-based company specializing in risk management and IT services. Alongside Dan Deroza, Archer’s Head of Marketing and Products, the talks centered on Archer’s Egypt expansion, plans to increase its local workforce, and potential collaborations with Egypt University of Informatics for specialized talent training. In 2023, Archer established its first Middle East service center in Cairo, which provides a range of services, including engineering, R&D, technical support, marketing, and customer service in over 10 languages. Archer’s executives praised the strong performance of their Egyptian teams in supporting global clients.
The series of meetings were attended by Ahmed Elzaher, CEO of the Information Technology Industry Development Agency (ITIDA), Sherine Elgendy, Assistant Minister for Strategy and Implementation, and Samah Aziz, Head of International Relations at the Ministry of Communications.
