Coca-Cola HBC plans to invest an additional $1.28bn in Egypt by 2030 and has inaugurated a new digital centre in Cairo expected to add $34m annually to the country’s digital service exports.
Chief Executive Zoran Bogdanovic said the company’s investments in Egypt exceeded $1.1bn between 2022 and 2025. The new Cairo facility currently employs 250 Egyptian engineers and technology specialists, with plans to expand the workforce to 450 by 2027 to provide digital services across 27 markets in Europe and Africa.
Mourad Agerty, the company’s head of digital transformation and technology, said Egypt was selected to host the centre due to its qualified workforce, technological ecosystem, and digital infrastructure. Anastasis Leverytos, general manager of the digital centre, stated the project establishes a global digital services platform based in Egypt.
Egypt’s Minister of Investment and Foreign Trade Mohamed Farid, who attended the inauguration alongside Finance Minister Ahmed Kouchouk and Information Technology Industry Development Agency (ITIDA) CEO Ahmed El-Zaher, said the facility supports the country’s digital economy. He added that the launch reflects confidence in Egypt’s economic reforms and macroeconomic stability.
Farid noted that foreign direct investment (FDI) is evaluated by its broader economic contributions, including employment, production, medical insurance, and the improvement of the working environment, particularly when investments are directed to governorates outside the capital to support spatial justice.
The minister said the government is refining its mechanisms for calculating FDI, specifically regarding reinvested earnings. He urged companies with foreign ownership to accurately disclose their FDI indicators to the General Authority for Investment and Free Zones (GAFI) to support policy and decision-making.
During the event, Farid announced that Egypt is finalising the requirements to launch its first export council for services, noting that the country’s 13 existing councils are entirely dedicated to commodities. He also announced the upcoming launch of a foreign trade regulatory laboratory, developed in coordination with relevant authorities, to provide market data and indicators to support Egyptian export capabilities.
