Egyptian real estate developer M squared announced it will host 3,500 attendees for the inaugural “Family Function” event at its 31WEST property in 6th of October City towards the end of October.
Developed in partnership with Al Zomra, SAFE, and I-Events, the one-day event serves as a new platform featuring expert talks, workshops, and activities focused on parenting, child wellbeing, safety, identity, and communication.
Operating under the theme “At Home, I Am…”, the gathering is designed to facilitate intergenerational dialogue and assist households in navigating everyday challenges. The programming includes storytelling sessions, parenting discussions, and youth-focused activities to explore the roles individuals play within their families, alongside moments that shape trust and connection at home.
The initiative was founded by Al Zomra, an organisation focused on life-schooling and character development, and co-founded with SAFE, an entity specialising in child protection and family wellbeing. Event management company I-Events is overseeing the operational execution of the gathering.
M squared, the real estate arm of Intro Holding, stated that hosting the event aligns with its objective of integrating community building into its developments and creating spaces for family connection. Organisers noted the October launch marks the beginning of a long-term initiative aimed at supporting and connecting Egyptian families to help build more resilient communities.
