BLD Group has officially launched operations in the Egyptian market, unveiling an investment plan worth EGP 2.5bn aimed at developing and upgrading a portfolio of mixed-use real estate projects across the country.
The company’s strategy focuses on integrated developments that combine residential, commercial and administrative components, positioning BLD as a new entrant targeting diversified urban projects in high-potential locations.
BLD’s flagship launch is Lusail, a mixed-use development in Matrouh spanning 55,000 sqm. The project marks the company’s first strategic partnership with Majid Al Futtaim to open a Carrefour outlet in the governorate – a move expected to strengthen organised retail presence in the area.
In addition to the retail anchor, Lusail will include medical and administrative facilities alongside residential units, creating an integrated destination designed to enhance both commercial activity and lifestyle services in Matrouh. The project is scheduled for launch in summer 2026.
Beyond Lusail, BLD’s current portfolio includes “330”, a commercial development in Alexandria focused on food and beverage retail. The company is also assessing opportunities for a new project in Sheikh Zayed City in West Cairo, as part of its broader expansion strategy.
BLD stated that its future developments will prioritise smart and sustainable design principles, incorporating advanced technological systems in both construction and operational phases to enhance efficiency and long-term asset value.
Mohamed Wahid, CEO of BLD, said the company aims to gradually expand its footprint across Egypt while forging partnerships with regional and international players to maintain high standards of quality, governance and operational excellence.
