The TV BRICS International Media Network has signed an agreement with a Russian state agency to support the promotion of Russian agro-industrial products in the foreign markets of BRICS+ countries.
The cooperation agreement was signed by Ivan Polyakov, chairman of TV BRICS, and Ilya Ilyushin, director of the Federal Centre for Agricultural Export Development (Agroexport), at the 28th St. Petersburg International Economic Forum.
According to the agreement, the joint activities will aim to build a positive image of Russia’s agricultural sector in the global information space. This will involve showcasing national industry-leading companies, promoting Russian products abroad, and involving agricultural and processing enterprises in export activities.
“Media play an important role in supporting Russia’s agro-industrial complex, helping to promote products in foreign markets and form a positive image of the industry. Today we face a crucial task – to develop a global dialogue among friendly nations,” said Ilya Ilyushin, head of Agroexport. “I am confident that cooperation with TV BRICS will enable us to promptly deliver all necessary information about the development of trade relations among BRICS countries to a multibillion audience.”
Ivan Polyakov of TV BRICS emphasised that food security and the sustainable development of agriculture are a priority for the network’s agenda, as they align with the U.N. Sustainable Development Goals.
The network cited its series of television films, “Agroparallels,” produced with its Brazilian partner Agro+ TV and dedicated to agricultural cooperation between the two countries, as an example of its work in this area.
Polyakov also announced the upcoming premiere in 2025 of a new television project, “BRICS GRAIN,” which will focus on sustainable agricultural development, support for agricultural diplomacy, and strengthening cooperation between Russia and countries of the Global South and East.
Agroexport, established by the Ministry of Agriculture of Russia, is a centre for expertise in agricultural exports. It coordinates and monitors the implementation of the federal project “Agro-Industrial Exports” and cooperates with regional agricultural bodies to develop Russia’s export potential. The centre provides analysis of foreign markets, assesses trade barriers, and assists Russian exporters in obtaining information and building direct communication with international buyers of Russian agricultural products.
