Creative Summit, the first and only creative platform in Egypt and the Middle East, wrapped up its Annual Festival for 2023 under the theme of “Driving the Creative Economy to Lead the Way Out”. Held on September 24 and 25, the event took place at Cairo Business Park, east Cairo’s innovation and entrepreneurship hub developed by Misr Italia Properties, the hosting partner of the festival for the second year in a row.
Creative Summit Annual Festival aims to provide a dedicated platform to promote the creative economy and support youth in various fields. Being a great opportunity to exchange experiences, ideas, and opinions, the annual event hosts diversified activities including workshops and discussion panels in various fields including technology, content creation, art, fashion, sustainability, and marketing to name a few. This year’s annual festival hosted several workshops and in-depth discussions about future-proofing businesses during a recession, how to grow your business, how can leading global companies and startups thrive in downtimes as well as useful tools for women to help them in business.
The annual festival hosted renowned speakers from England, USA, the Netherlands, Belgium, UAE, KSA, Qatar, and Egypt as well as exhibitors from a variety of global companies, creative and media entities, startups and an elite group of global and regional experts. Among the distinguished participants were Ahmed Kouchouk, Vice Minister of Finance for Fiscal Policies and Institutional Reforms, who participated through a recorded message; Dr. Nabil Kochak, CEO and Board Member of the Saudi Venture Capital (SVC); Rodger Werkhoven, Independent Creative Director at OpenAI; Eng. Mohamed Hany El Assal, CEO and Managing Director of Misr Italia Properties (MIP), Eng. Mohamed Khaled El Assal, CEO of Misr Italia Properties (MIP); Shadi Kandil, General Manager of Global Business Solutions at TikTok for the Middle East, Africa, Turkey, and Pakistan; Film Director Yahya Ismail and the “Rivo” series team; Mark Wyllie, CEO of Beyti Egypt; Tareq Kamel, Chairman and CEO of Nestlé Egypt and Sudan; Dave Hughes, Country Managing Director of L’Oreal Egypt; and Malak El Baba, Country Manager of Visa Egypt.
Mai Salama, Founding Partner of Creative Summit, expressed her happiness, saying: “We are proud to launch the Creative Summit Annual Festival, the first and only integrated platform aimed at leading the creative industry and stimulating the energies of youth. This year’s edition features a discussion of the creative economy concept to provide a future of innovation by supporting and empowering youth in various fields. The festival represents an annual opportunity to exchange experiences, perspectives, and views through the speaking platforms, workshops, performances, and innovative exhibitions offered by the festival.”
Salama added, “we are thrilled to cooperate with Misr Italia Properties as the annual festival host and strategic partner for the second year in a row, in Cairo Business Park, where our mutual goals are united in advancing the creative economy, highlighting the role of young talents, and giving them the opportunity to show their creativity”.
Sherif Saleh, Co-CEO of Misr Italia Properties (MIP), said “We are delighted to host the Creative Summit Annual Festival for the second year in a row, which is in line with our vision and strategy to support youth by developing their creative skills. Hosting the festival reinforces the position of Cairo Business Park as an innovation and entrepreneurship hub in east Cairo; the project plays an important role in developing Egypt’s creative industry by offering a variety of events and partnerships that create a dynamic platform for networking and collective progress across industries with the most impact on the economy.” He added that “the partnership with Creative Summit provides us with unique opportunities to promote innovation by bringing together global game changers from various industries that impact the creative economy and giving them a two-day opportunity to combine their ideas, explore new horizons, and share their success stories.”
For the past 9 years, Creative Summit has played an important and effective role in enriching creative thinking in Egypt and the Middle East, since it started as a platform in 2014, by offering a platform that brings together leading experts and speakers in the field and provides training and content to shape the future of the creative economy and helping all groups of students and CEOs of major companies to share experiences, inspiring stories and creative ideas that have been transformed into projects on the ground to help them develop their business and promote creative thinking with a view to creating a platform for communication and education.
Cairo Business Park is MIP’s flagship administrative development located in New Cairo with investments amounting to EGP 7 billion. Covering an area of 78,000 m2, and consisting of 42 cutting-edge administrative buildings, the project is considered the first center of innovation and entrepreneurship in East Cairo. The state-of-the-art complex is equipped with all the necessary facilities, latest technologies, and smart solutions, including retail stores, restaurants as well as a 5-star business hotel, to create an integrated working environment that provides a balanced experience.