Laura Chu, Head of Public Affairs at OPPO, said that the company intends to pump new investments into the Egyptian market with an initial value of about $20m, with the possibility of expanding the values of investments according to future market conditions.
She added that the company plans to establish a new factory in one of the industrial cities in Egypt, with a production capacity of 4.5 million units annually, which will provide about 900 job opportunities within 3-5 years.
For his part, Billy Cha, Vice President of Sales and External Services at OPPO, confirmed that the company’s decision to expand its investments in Egypt reflects its commitment to the Egyptian market, so that the factory that will be established in Egypt joins 10 other factories owned by the company around the world.
He added that the officials of the Chinese OPPO began two years ago to think seriously and study the Egyptian market, and indeed we have drawn up a plan to establish a factory for us here in Egypt, adding that the company will establish a research and development centre at the highest level to achieve the maximum technical benefit from the project, and to develop the skills of workers by providing training opportunities that raise the levels of manufacturing according to international standards.
He also touched upon the presentation of the efforts made by the company during the period of the Coronavirus pandemic within the framework of the company’s role and social responsibility towards the markets in which it operates.
A source in the company told Daily News Egypt that the suitable plot of land will be selected for the establishment of the factory during this month, in preparation for the start of construction work.
This came on the sidelines of a company delegation meeting with Prime Minister Mostafa Madbouly, in the presence of Amr Talaat, Minister of Communications and Information Technology, and Amr Mahfouz, CEO of the Information Technology Industry Development Agency (ITIDA).
During the meeting, Minister of Communications and Information Technology Amr Talaat explained that the project will start soon, so that production will start next year, adding that the OPPO company currently employs about 6000 Egyptians.
The minister indicated that for potential export markets, a number of neighboring markets such as African and Arab markets are being studied.