Emonovo (formerly MARJ3) recently successfully held an undisclosed bridge round by strategic angel investors from the US, Europe, and MENA, along with Flat6Labs.
Emonovo is MENA’s leading edtech platform that utilises technology and data to match MENA youths to the most suitable majors and universities worldwide.
The participating angel investors bring extensive working experience from giant companies like META, Klarna, Alan, as well as prominent VC and Private Funds while having distinguished backgrounds in the edtech, fintech, HR, and investment sectors.
“Flat6Labs has been a firm believer in Emonovo’s team and platform from day one. This investment is a testament to our belief in Emonovo’s mission to empower students in the MENA region on their educational journey. We’re excited to see how the team will develop their platform even further and support more potential students towards fulfilling their educational ambitions in the best universities around the world,” said Chief Investment Officer at Flat6Labs Dina Al-Shenoufy.
“I am a firm believer in the power of education to transform people’s lives, and I’m super excited to be backing the team behind Emonovo,” added Willie Elamien — an angel investor.
This investment aims to boost the new brand strategy and fuel the growth of university onboarding and student recruitment through the platform. It will also be used to update the platform technology to optimise matching and data management.
“As a proponent of tech and social impact, I’m delighted to invest in Emonovo, the future of higher education in the region,” said Rama A. Chakaki — an angel investor.
MARJ3 was founded by Abdo Samy, Sami Al-Ahmed, and Ahmed Al-Gebaly in July 2016 as a comprehensive database containing educational opportunities worldwide for Arab youths in a simplified way.
In 2017, within less than a year after its establishment, the platform obtained pre-seed funding from Flat6Labs’ FAC Egypt Fund, which enabled them to grow and reach a far larger segment of the target audience in the Middle East, achieving more than two million monthly visitors on the website.
In 2020, as they continued to grow, MARJ3 managed to obtain a new investment round from US-based investor (Expert Dojo), synchronising with the launch of MARJ3 education services to help students in the Arab region find the most suitable universities for them worldwide. Then, after a short period, MARJ3 managed to secure partnerships with more than 300 universities globally in various fields.
In 2022, the three co-founders decided to support students fully from A to Z on their educational journey, shifting from scholarships to university and student matching arenas. In March, MARJ3 became Emonovo with some internal and external adjustments and new branding.
“This strategic investment round is going to help us make Emonovo available to more students than ever before. Our mission is to help students achieve their educational dream, and I am super excited that our investors are aligned with us on making our unique solutions and technology experience available for everyone soon,” said Sami Al-Ahmed — CEO & Co-Founder at Emonovo.