Volvo plans to expand in Egypt through fully electric vehicles: Head Business Development EMEA

Daily News Egypt
5 Min Read

Ezz Elarab Automotive Group, the sole importer, and exclusive distributor of Volvo cars in Egypt has recently announced the launch of the latest showroom for the Swedish brand in One Katameya, East Cairo. The launch was attended by senior executives from Volvo Cars International, Ezz Elarab Automotive Group’s board of directors and senior management, as well as a selection of media representatives.

Gerhard Kreindl, Head of Retail and Business Development for Volvo Cars in Europe, Middle East and Africa told Daily News Egypt during the inauguration ceremony that Volvo Cars is interested to expand in Egypt by installing fully electric vehicles in the country as soon as possible, noting that there are plans to execute this.

“Volvo is also is planning to introduce electric vehicles in the Saudi market, especially the Saudi government is very interested in the project and offer well-established infrastructure,“ Kreindl said.

The showroom has been designed according to the international standards of the Volvo brand, which is referred to as “The Volvo Retail Experience”. The aim behind the new showroom is to focus on providing the best and most personalized customer experience possible. In addition, the brand also aims to display the latest models and innovative solutions that are added to their vehicles. It is worth mentioning that Volvo Egypt introduced their latest model, the XC60 Facelift, at this launch. This marks its first appearance in the Volvo showrooms all over Egypt. For the first time in Egypt, the latest Volvo showroom has a kids’ area to provide customers with a more comfortable experience. It also offers delivery services for newly purchased cars, test driving services, and a parking area for visitors. The showroom is fully furnished with pieces that have been imported from Sweden to match the luxury brand’s international standards.

“The launch of the latest Volvo showroom in East Cairo is a great beginning for 2022, it is part of our expansion plan all over Egypt and reflects the strong presence of our company. It also counts as a new step that we have accomplished with the Swedish brand throughout the past few years. We are always working on raising the car ownership standards through our modern showrooms and the luxury brands that we deal with in Egypt. I am proud to have Volvo as one of them,” said Hisham Ezz Elarab, Chairperson of Ezz Elarab Automotive Group.

The Volvo showroom is located at a premium spot in East Cairo to provide exclusive access to the area’s residents. It is distinguished by its accessibility, as it is directly located on the Ring Road. The One Kattameya showroom is considered to be the largest Volvo exhibition in Egypt, with an area of 390 meters square. It can accommodate the full model range in display and has a dedicated space for cars that have been accessorised.

“We are proud to launch the latest Volvo showroom which suits the Egyptian market in terms of efficiency, reliability, and luxury. We are constantly working on developing a stronger presence in the car industry which meets the Volvo strategy. We have plans to expand all over Egypt so we could be closer to the luxury brand’s lovers and enthusiasts,” said Muhammad Aboul Nour, General Manager of Volvo Egypt at Ezz Elarab Automotive Group.

Moris Bayar, Head of Business Operations for Volvo Cars in Europe, Middle East and Africa, commented: “I would like to express the pride I have for this fruitful partnership and beneficial relationship between the Volvo International Group and Ezz Elarab Automotive Group, which has been gaining more and more strength over the years. This is solid proof that both companies have been following the same expansion strategy plan for Volvo Egypt which is based on a ‘Yes, we can. Yes, we will reach more achievements’ ideology. These standards strongly represent the Volvo principles.”

Ezz Elarab Group’s long-running history in the car industry since 1975. Over 45 years, the company has displayed a great amount of development and growth, which has helped it become the biggest agent for several luxury car brands. Today, Ezz Elarab Automotive Group is the only importer and distributor of eight different luxury car brands and has more than 40 hubs all over Egypt, where more than 800 employees work.

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