Maha Karara has joined the Arab African International Bank (AAIB) as the Head of Corporate Communications and Sustainability.
Karara graduated in 1999 with honours from the AUC with a bachelor’s degree in Integrated Marketing Communications and a minor in Business Administration.
She has more than 20 years of experience in communication, marketing, public relations, event management, and sustainability.
During her professional career, she has been exposed to diverse cultures and industries.
In her time in the UAE, she joined the Mercedes Benz marketing team in launching the brand’s prestigious vehicles in Abu Dhabi.
After that, in 2006, she joined the financial industry in the UAE by joining the Union National Bank and after much progression headed the Corporate Communications and CSR Division at the Abu Dhabi Commercial Bank (ADCB), where she was a key catalyst in introducing the ADCB brand to the Egyptian market.
Throughout her journey, Karara succeeded in setting communication strategies and introducing new brands to markets as well as planning and reporting sustainable CSR.
By joining the AAIB team as head of corporate communications and sustainability, she aspires to be an effective member in its transformative journey and be part of a new success story.