Egyptian real estate developer EG Towers has completed sales on the first phase of its EINS project in the New Administrative Capital (NAC), according to Head of Sales Ahmed Diab.
These sales have taken place since the window for reservations was opened up two weeks ago, Diab added, noting that the company is currently preparing to launch the second phase of the project.
He said that EINS project is a distinguished project located in the heart of the NAC’s Downtown area, providing clients with the best investment opportunity.
The project is situated in the middle of the ministries and business area, and is located near the Presidential Palace, the New Capital International Airport, and Massa Hotel. It is also on the main four axes connecting the NAC, namely the Mohammed bin Zayed axis, ministries axis, monorail axis, and Massa axis.
Diab pointed out that the EINS project is the first in a series of hotel towers that will be launched under German management by the company in the NAC’s Downtown area. The Sari Real Estate Company is responsible for the exclusive marketing of the project.
He said that the project’s design is based on a German style, and is managed by a German company specialised in hotel management. Moreover, it includes a business park for businessmen and a health club, and achieves the highest and fastest rental returns for clients in the region.
“The project has exterior designs that have a special character between modernity and antiquity, which gives the tower a different lustre, in addition to the interior design that was implemented according to the latest engineering standards that allow to exploit all the capabilities of the tower to give customers or visitors an exceptional and unforgettable experience,” he said.
Diab added, “Furthermore, the distinguished strategic location that allows all customers the best investment opportunity at all in a unique project.”
He added that the client has become aware and able to distinguish between multiple projects offered in the local real estate market, as well as the projects offered in the NAC.
Diab noted, “Customers’ inquiries during the company’s participation in real estate exhibitions confirms the presence of strong information, and ability to choose from available projects.”
Participation in real estate exhibitions is one of the mechanisms that EG Towers company relies on to communicate directly with customers. It helps the company identify the customer’s housing needs, and understand their future aspirations in real estate projects. This is in addition to keeping pace with the ongoing market changes, he said.
Diab disclosed that real estate is still a safe haven for investment, as well as providing housing, which is a basic commodity needed by all citizens.
Real demand and purchases for the purpose of investment are essential elements that maintain the continuity of the local property market, regardless of the size of the challenges it faces. Despite the continuation of the novel coronavirus (COVID-19) crisis, demand is still focusing on property.
EG Towers has a strong expansion plan through which it seeks to be one of the leading companies in Egypt’s real estate market.
It looks to feature high growth rates, starting with investment in the NAC, and reaching New Cairo, Sheikh Zayed, and 6th of October City.