ArabyAds, an advertising intelligence platform working in the Middle East and North Africa (MENA) region, announced its acquisition of AdFalcon, a pioneering advertising and data platform and former technology hub of Noqoush Media Group.
The acquisition comes as part of ArabyAds’ vision to revolutionise the AdTech space in the region, and is the natural next step to take its technology roadmap to the next level.
The technology suite acquired includes AdFalcon’s Demand Manager (DSP), Bridge Technology, and Ad Network. These solutions enable clients to reach their targeted audience via programmatic buying, as well as support various ad formats, in addition to flexible targeting options and multiple pricing models.
The mission put in place by ArabyAds is to adapt these to performance driven models beyond mobile.
ArabyAds CEO Mahmoud Fathy said, “Our vision to become the region’s first AdTech platform can only be realised by such strategic strides.”
“We see this opportunity as the first of many to aid us in our endeavour,” he added, “More than anything, we are excited to have the brilliant team behind AdFalcon’s technology join our family, and we are thrilled to see what we will achieve together.”